“I kept that in formaldehyde” says Mike Tyson of Evander Holyfield’s ear, which Tyson partially bit off in a Championship fight 16 years ago, and now returns in a gift box to the former Heavyweight fighter.
Sound funny? It is. And it’s just one of the brilliant moments in Foot Locker’s new tv spot to promote the stores’ Week Of Greatness and the premium shoe releases which begin on November 23rd.
above: Kyrie Irving’s dream brings together some of the most eclectic stars past and present to proclaim once and for all that “All is Right” during Foot Locker’s Week of Greatness.
The minute long television commercial by BBDO New York and directed by Jim Jenkins brings back NBA’s Kyrie Irving as a spokesman, dreaming of righting the world’s wrongs – which also include sending Dennis Rodman to North Korea permanently, seeing Brett Favre finally walk away, and Craig Sager’s decision to finally change his wardrobe.
CREDITS Client: Foot Locker Spot: “All Is Right” Agency: BBDO, New York Chief Creative Officer: David Lubars Senior Creative Directors: Chris Beresford-Hill, Dan Lucey Senior Content Producer: Tricia Lentini Creative Director, Copywriter: Alex Taylor Creative Director, Art Director: Jason Stefanik Executive Music Producer: Melissa Chester Senior Account Director: Troy Tarwater Account Director: Janelle Van Wonderen Account Executive: Nick Robbins Assistant Account Executive: Samuel Henderson Production Company: O Positive Films Director: Jim Jenkins Executive Producer: Ralph Laucella Executive Producer, Line Producer: Marc Grill Director of Photography: Ramsay Niokell Music House: South Music Edit House: Mackenzie Cutler Editor: Ian Mackenzie Assistant Editor: Nick Divers Visual Effects House: Schmigital Sound Mix: Heard City Sound Mixer: Keith Reynaud
More and more, traditional :30 and :60 second spots from large marketers are paling in comparison to their branded content that they are calling “short films” – if you can call a two minute digital video a short film. The latest is this beautifully produced musically-inspired spot for Samsung (who also recently released “Dreams,” a 2:57 minute digital short for the Samsung Galaxy Note 3, that was cut down to a minute long tv commercial for air, and is shown at the end of this post).
Told from a child’s perspective, “The Developer” is a musical short film by Samsung featuring world-renowned footballer and Unicef Goodwill Ambassador, Lionel (Leo) Messi, and the hit single “Royals” by hot New Zealand Pop Star Lorde.
The beautiful 2 minute branded content was created by Leo Burnett, Chicago and is a dramatic retelling of an actual project completed by the Leo Messi Foundation. Directed by Adam Hashemi the film has wardrobe designed by Paco Delgado, who was the costume designer for the film version of Les Misérables.
In case you didn’t understand what’s happening in the spot (and I’m not trying to be pedantic here), a mysterious stranger arrives in a low income neighborhood and captures the imaginations of the children who live there. He is “The Developer” and the children view him with a deep suspicion.
Together with his Samsung GALAXY Note 3 and GALAXY Gear, The Developer effortlessly masterminds a secret construction project. Using the latest in Samsung technology including Action Memo, Pen Window, Scrapbook and hands-free call capability on the Gear, The Developer orchestrates and executes his mysterious mission.
The children watch in awe. They reflect on their current situation by singing New Zealand Pop star Lorde‘s breakout hit “Royals,” a song about overcoming her own humble beginnings.
The spot concludes with a beautiful new pitch that has been constructed in the toughest part of town. The Developer is revealed to be the world’s reigning football star, Lionel Messi, fulfilling his personal mission* to help under privileged children.
CREDITS Client: Samsung Spot: “The Developer” Agency: Leo Burnett, Chicago Executive Vice President, Creative Director: Shannon McGlothin Senior Vice Presidents, Creative Directors: Brandon Rochon, Adam Kennedy Creative Directors: Guy Seese, Brian Murphy Senior Vice President, Account Director: Radim Svoboda Account Director: Benjamin Haynes Account Executive: Cameron Zick Senior Vice President, Executive Producer: Jen Dennis Producer: Keith Jamerson Vice President, Music Director: Gabe McDonough Senior Music Producer: Chris Clark Senior Vice President, Global Strategy Director: Huw Gildon Senior Vice President, Strategy Director: Steven Yuan Senior Strategist: Marton Harsanyi Production Company: Furlined Director: Adam Hashemi Executive Producer: Eriks Krumins Editing: Rock Paper Scissors Editor: Mikkel EG Executive Producer: Carol Lynn Weaver Music Supervisor: George Drakoulias Sound Designer: Gus Koven, Stimmung Mixer: Loren Silber, Lime Studios Music Production Support: Amber Music Postproduction: The Mill
“DREAMS” In case you haven’t yet seen the complete cut of Dreams, here it is:
Credits for Dreams: Advertising Agency: Leo Burnett, L.A. / Chicago, USA Global Chief Creative Officer: Mark Tutssel Creative Directors: Shannon McGlothin, Brandon Rochon, Adam Kennedy Designer: Luis Farfan Creative: Sarah Kraus Account Director: Radim Svoboda Account Director: Benjamin Haynes Account Executive: Cameron Zick Executive Producer: Jennifer Dennis Producer: Sean Pinney Production Company: Prettybird Director: Roc Editorial: Peepshow London Editor: Andrea MacCarthur
For more information about the GALAXY Note 3 and Gear, click here.
Just a little fun branded content for you. From their recent collection of shoes to past designs that have marked the House’s fashion history, this digital film, directed by Lisa Paclet for Louis Vuitton has some kick.
Like their shoes? You can discover their most current shoe selection here.
CREDITS: A Digital film, 2013 Directed by Lisa Paclet Choreography and casting: I COULD NEVER BE A DANCER Dancers: Suzanne Meyer, Cédric Lequileuc, Aude Auffret, Mélina Tranchand Produced by Tender Night
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