A Poet, An Astronaut, a Photographer and A Model in Cole Haan’s New Ad Campaign + Videos (And A Look Behind The Scenes).

Cole Haan Born in 1928

In 1928 Trafton Cole and Eddie Haan created the Cole Haan brand and to celebrate their 85 year history, they’ve launched a campaign, “Born in 1928”, photographed by Daniel Jackson. (more…)

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Smart Marketing: Wines For Dummies. Actual Wine, Not Books.

Wines for Dummies

By now we all know there are several published Wines For Dummies books. From Italian Wines to Reading Wine Labels, the Wiley brand offers many ways to get to know your vino. But now, they sell actual wines. That’s right, bottles of Wines For Dummies. Not fine wines, mind you, but basic 10$ bottles of Chardonnay, Pinot Grigio, Cabernet Sauvignon and Chianti for the novice. (more…)

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Gum In Grenades And Burberry Plaid. A Great Idea In Need of Better Branding – Paul Stiven Luxury Chewing Gum.

paul stiven luxury chewing gum

I love the idea of a luxury chewing gum brand. And there is one. Italian designer and entrepreneur Paul Stiven  (Paolo Stevan) is the creator and brand name of a Luxury Chewing Gum being touted as an innovative new product in the field of fashion, food, fashion and lifestyle. (more…)

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