Bombay Sapphire’s New Ad Campaign is Projected & Infused with Imagination.

A new tv commercial and an augmented reality projection for Bombay Sapphire gin have launched as part of their Infuse Your Imagination campaign. The campaign is born out of the rich heritage and story of the product itself; infusion is linked to the innovative production process of Vapour Infusion used in the making of the gin and imagination relates to the brand’s story, from the launch of the pioneering blue bottle to the botanicals that give Bombay Sapphire its unique, balanced and uplifting taste. (more…)

Continue ReadingBombay Sapphire’s New Ad Campaign is Projected & Infused with Imagination.

Pushing Peeps. A New Peeps Store, Easter Peeps Contests, & New Peeps Products.

marketing peeps products

More Peepular than ever.
Those colorful sugar-coated marshmallow Easter treats shaped like bunnies and chicks continue to expand their cult-like popularity. More colors, chocolate dipped, bite-sized and sugar-free versions are now available. In response to the public Peep demand, Just Born has been marketing Peeps products like crazy. They opened their first Peeps & Company store and have launched a new dedicated e-commerce Peeps site. (more…)

Continue ReadingPushing Peeps. A New Peeps Store, Easter Peeps Contests, & New Peeps Products.