Why they haven’t been doing this for years, I don’t know, but for this Halloween Heinz has launched a slew of spooky items. Rebranding their famous ketchup as Tomato Blood for a limited time, Heinz is selling bottles of it along with a Tomato Blood Costume Kit, a line of costumes for kids and adults and a face mask.
Heinz Halloween Ketchup
Heinz hawking products for Halloween shouldn’t be a surprise. The world of fast-food and packaged food companies marketing branded items other than edibles has been growing steadily. From McDonald’s Big Mac Lifestyle Collection and Stove Top’s expanding Thanksgiving Pants to the Jigsaw Puzzles offered by several brands during the pandemic.
It’s a no-brainer. Ketchup as Blood. Which is why the concept makes sense and allows consumers to have a little fun along with their condiments.
Collectible Limited Edition 20 oz bottles of Heinz Tomato Blood Ketchup
The Heinz Tomato Blood Costume Kit
20 OZ. BOTTLE OF HEINZ TOMATO BLOOD
MAKEUP BRUSH SET
They are selling various white costumes for kids and adults you can ‘bloody’ up yourself with their ketchup.
And a Heinz face mask: