What Do Depeche Mode, Dior and Versailles Have In Common? Secret Garden, A Short Fashion Film by Inez and Vinoodh.

Secret Garden short film by Dior

Secret Garden. With a great song by Depeche Mode, stunning couture, sexy models and the luxurious Versailles Palace and Gardens as a backdrop, how can you go wrong? (more…)

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Ryan McGinley Shoots Edun’s First Ad Campaign Using Six Species Of Butterfly.

Founded by Bono and Ali Hewson in Spring 2005, Edun was launched as a for-profit fashion brand to raise awareness of the possibilities in Africa and encourage the industry to do business there. (more…)

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A Picture Is Worth A Couple Hundred Thousand Sales. Or Not. The Best and Worst Selling Magazine Covers of 2011.

Ordinarily I try to write original content for the blog and do not reprint an article by another source. However, this article by John Koblin for WWD is a nice informative wrap up (albeit lacking for other variables) on what magazine covers were hits and which were bombs in 2011. (more…)

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Bombay Sapphire’s New Ad Campaign is Projected & Infused with Imagination.

A new tv commercial and an augmented reality projection for Bombay Sapphire gin have launched as part of their Infuse Your Imagination campaign. The campaign is born out of the rich heritage and story of the product itself; infusion is linked to the innovative production process of Vapour Infusion used in the making of the gin and imagination relates to the brand’s story, from the launch of the pioneering blue bottle to the botanicals that give Bombay Sapphire its unique, balanced and uplifting taste. (more…)

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Interactive Movie For Range Rover Evoque, Being Henry, Emphasizes Choices.

Range Rover Evoque Being Henry

A new branded entertainment effort from The Brooklyn Brothers for Land Rover has you, the viewer, involved in determining the outcome of a movie, which, in turn, dictates the options on a new Range Rover Evoque. (more…)

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Pushing Peeps. A New Peeps Store, Easter Peeps Contests, & New Peeps Products.

marketing peeps products

More Peepular than ever.
Those colorful sugar-coated marshmallow Easter treats shaped like bunnies and chicks continue to expand their cult-like popularity. More colors, chocolate dipped, bite-sized and sugar-free versions are now available. In response to the public Peep demand, Just Born has been marketing Peeps products like crazy. They opened their first Peeps & Company store and have launched a new dedicated e-commerce Peeps site. (more…)

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