The Minimal Footprint Nolla Cabin from Neste

Neste Nolla cabin on if it's hip it's here

The Neste Nolla Cabin is an A-frame mobile cabin built from sustainable materials and designed to have minimal environmental impact in terms of both carbon dioxide emissions and concrete impact on nature. The prototype is located on a Finnish Island and is available to book through Airbnb for a limited time! Read more

The Elio: An Eco-Friendly, Revolutionary 3-Wheeled Vehicle Hits The Road.

It’s green, It’s lean. It’s got three wheels and can be ordered now. Introducing the Elio. Read more

Beautiful Creative Encourages You To Beautify Our Beaches For California’s Coastal Cleanup Day.

CA Coastal Cleanup Day camapign hero IIHIH
above: a cropped version of the full poster

WHAT IS COASTAL CLEANUP DAY?
Every year, on the third Saturday in September, people join together at sites all over California to take part in the State’s largest volunteer event, California Coastal Cleanup Day. Read more

The Aquafarm Is A Self-Cleaning Fish Tank And Herb Garden In One.

aquafarm self-cleaning fish tank

Aquafarm is an Aquaponics Garden (a combination fish tank and herb garden in one) from Back to the Roots, a company founded by Alejandro Velez and Nikhil Arora during their last semester at UC Berkeley in 2009. Read more

Get The Most Out Of Today’s Interactive Earth Day Google Doodle

Interactive Earth Day Google Doodle

Today Google celebrates Earth Day with an interactive Earth Day Google Doodle that captures a slice of nature’s subtle wonders. Read more

Photojournalist Takes A Look At The Big Picture And Decides To Change The World, One Condom At A Time.

L. was founded by Talia Frenkel, a photojournalist whose coverage of the effects of HIV/AIDS on women and girls inspired her into action. Read more

DDB Shanghai Promotes Walking Over Driving With Crowd-Sourced Art. Green Pedestrian Crossing for China’s Environmental Protection Foundation.


Green Pedestrian Crossing – More Walking, Less Driving.
A project for China’s Environmental Protection Foundation by DDB Shanghai

The Brief
40% of carbon monoxide emissions come from cars. According to China’s Ministry of Commerce; the country is now the world’s largest car market with over 500 million vehicles on the road. This is without a doubt having a huge impact on the environment. China Environmental Protection Foundation wanted an attention grabbing tactic to urge everyone to do their bit for the environment. They asked people to walk more, and drive less. DDB Shanghai created an outdoor advertisement on the street to push this message.


The Solution
The agency decided to leverage a busy pedestrian crossing; a place where both pedestrians and drivers meet. They lay a giant canvas of 12.6 meters long by 7 meters wide on the ground, covering the pedestrian crossing with a large leafless tree. Placed on either side of the road beneath the traffic lights, were sponge cushions soaked in green environmentally friendly washable and quick dry paint. As pedestrians walked towards the crossing, they would step onto the green sponge and as they walked, the soles of their feet would make foot imprints onto the tree on the ground. Each green footprint added to the canvas like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment.

The Result
The Green Pedestrian Crossing was carried out in 7 main streets of Shanghai and later expanded to 132 roads in 15 cities across China. A total number of pedestrians that participated exceeded 3,920,000 people. Key media both online and offline rapidly wrote about the campaign. According to research, the overall awareness of environmental protection had increased 86%. After the campaign, the print was exhibited at the Shanghai Zheng Da Art Museum.

The final print was exhibited at the Shanghai Zheng Da Art Museum:

All images and info courtesy of DDB Shanghai and a special shout-out to Jaci Lerner for bringing this to my attention.

Ad Campaign For Plant For The Planet by Legas Delany Hamburg Uses Cut Leaf Art.

Plant For The Planet leaf art

This latest print campaign for the Germany based organization Plant For The Planet was created by Legas Delany of Hamburg (who was also responsible for their large “Stop Talking, Start Planting” campaign) and utilizes the talents of artist Lorenzo Duran. Read more