More Marvelous Menstrual Marketing. Hello Flo’s First Moon Party.

Hello Flo box kits

First Moon Party is a new ad from Hello Flo, the company that offers boxed kits and monthly subscriptions to one-of-a-kind care packages for the menstrual needs of women and girls, has released their second hilarious promotional video. A young girl eager to get her first period lies about it and knowing it’s a falsehood, her mother gives her just what she deserves.

Marvelous Menstrual Marketing

First Moon Party is an absolutely hilarious two minute video to promote their period starter kit.

helloflo period starter kit IIHIH

The video, shown a little further down in this post,  is a follow-up to the brilliant Camp Gyno spot from last year (shown at the end of this post). Written and directed by Jaime T. McCelland (now Jamie Ting) and Pete Marquis, it contains some of the funniest lines you’ll ever hear in regard to a woman’s sloughing of her endometrial lining. “Do you know how hard it is to find a Uterus Piñata?”, “It’s time for Pin The Pad on The Period”, “You’re Missing The Vagician” and “Your Grandpa is bobbing for ovaries like a champ” are hard to top.

pin the pad 3 IIHIH

missing the vagician IIHIH

your grandpa still IIHIH

First Moon Party

The first spot, Camp Gyno, shown below is one of the best pieces of marketing communication you’ll ever see:


Director Pete Marquis

Director Jamie Ting


Since this post was first written, Hello Flo no longer sells products or subscriptions but instead has become an online hub for Shame-free women’s health.

Learn more about Hello Flo here