Gum In Grenades And Burberry Plaid. A Great Idea In Need of Better Branding – Paul Stiven Luxury Chewing Gum.

Luxury Branded Chewing Gum

I love the idea of a luxury chewing gum brand. And there is one. Italian designer and entrepreneur Paul Stiven is the creator and brand name of a Luxury Chewing Gum being touted as an innovative new product in the field of fashion, food, fashion and life-style. (more…)

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What The Top Luxury Brands Did (Or Didn’t Do) To Wish Customers A Happy Holiday.

LUXURY BRAND HOLIDAY IIHIH

What did the top Luxury brands do this year to connect with their fans, engage their consumers and wish them a happy holiday season?  Well, I’m going to show you some of the luxury brand Christmas campaigns. (more…)

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Air New Zealand Markets The Heck Out Of The Hobbit With Wrapped Planes, A New Website, An Air Safety Video, And Lots of Extras.

The Airline of Middle Earth

With the upcoming release of The Hobbit: An Unexpected Journey (the latest of the J.R.R. Tolkien movies, all of which have been filmed in New Zealand), Air New Zealand has pulled out all the stops to market itself as ‘The Airline of Middle Earth.’ (more…)

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DHL Delivers Haute Couture. Fashions Made Of Shipping & Packaging Supplies by Michael Michalsky.

To promote global shipping company DHL at Fashion week and in billboards and print ads, designer Michael Michalsky turned shipping and packaging materials into stunning haute couture. Conceived of by German agency Jung von Matt and photographed by Kristian Schuller, the images were used by DHL as self-promotion and in a 2010 Calendar. (more…)

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