What The Top Luxury Brands Did (Or Didn’t Do) To Wish Customers A Happy Holiday.
What did the top Luxury brands do this year to connect with their fans, engage their consumers and wish them a happy holiday season? Well,…
Air New Zealand Markets The Heck Out Of The Hobbit With Wrapped Planes, A New Website, An Air Safety Video, And Lots of Extras.
With the upcoming release of The Hobbit: An Unexpected Journey (the latest of the J.R.R. Tolkien movies, all of which have been filmed in New Zealand), Air New Zealand has pulled out all the stops to market itself as ‘The Airline of Middle Earth.’ (more…)
DHL Delivers Haute Couture. Fashions Made Of Shipping & Packaging Supplies by Michael Michalsky.
To promote global shipping company DHL at Fashion week and in billboards and print ads, designer Michael Michalsky turned shipping and packaging materials into stunning haute couture. Conceived of by German agency Jung von Matt and photographed by Kristian Schuller, the images were used by DHL as self-promotion and in a 2010 Calendar. (more…)
Nary A Nipple In The New ‘SFW’ 2013 Pirelli Calendar. Here’s A Look At The Models, The Photos and A Behind The Scenes Video.
For the first time since I began this blog five years ago, I can feature the Pirelli Calendar without having to tag the post with “NSFW”. (more…)
Brut for Bond. Bollinger Limited Edition Champagne 002 for 007.
To celebrate the 50th anniversary of 007’s appearance on screen in Skyfall and the Bollinger / James Bond partnership, Champagne Bollinger has launched a limited edition special presentation box of one of their great vintages from the last century, Bollinger La Grande Année 2002. (more…)
Southern Comfort’s New Spot, Beach, Brings Us A New Hero and Unlikely Sex Symbol.
The strategy 'be yourself' or "be comfortable with who you are" is nothing new - especially for liquor. But when visually communicated with the synthesis…