new alcoholic drink launches, packaging and branding design

This Latest Innovative Print Ad for Glacial Beer Will Leave You Cold.

Innovative Print Ad for Glacial Beer

We’ve seen an annual report you have to cook to read, moving magazine covers from TIME and Wallpaper, a BBQ Bible that functions as a cutting board and more, the first interactive print ad and now, a print ad that when soaked in water, can be wrapped around a beer, popped in the freezer and it will chill in half the usual time.  (more…)

Continue ReadingThis Latest Innovative Print Ad for Glacial Beer Will Leave You Cold.

Introducing Vixen Vodka – Can This Be The Chick Vodka To Make It ?

vixen vodka hero alt IIHIH

I previously posted about three Vodka brands that specifically targeted women. Two of the brands are gone entirely: Diva brand Vodka and Igor Velodin’s Damaskaya, both aimed at women, were failures. The third, the globally known brand Van Gogh Vodka, dropped its campaign positioning their Blue Vodka as one for women. Now, Vixen Enterprises is trying it again. Perhaps this is the one that will succeed. (more…)

Continue ReadingIntroducing Vixen Vodka – Can This Be The Chick Vodka To Make It ?

Dom Pérignon Metamorphosis: A Bottle, Box and Cocoonase By Iris Van Herpen

A new creative collaboration with fashion designer Iris Van Herpen for Dom Perignon brings us a specially boxed bottle of Dom Pérignon Vintage 2004 with…

Continue ReadingDom Pérignon Metamorphosis: A Bottle, Box and Cocoonase By Iris Van Herpen