TIME Moving Cover: The Decade From Hell
The moving image of the TIME cover shot was shot by photographer Finlay MacKay (the photographer who shot the stunning 2008 Lavazza Calendar), using a Red One® digital camera.
The Decade From Hell: Moving Cover
A video of shooting the ‘Decade From Hell’ Cover Photo:
Although press releases and news claim that the current issue of TIME magazine is the first moving cover shot with the RED ONE® digital camera, that’s not really accurate. Esquire magazine did the same last April with a moving cover of Megan Fox shot by Greg Williams.
Using the RED ONE, a video camera that captures images at four times the resolution of high-definition, photographer-director for the April 2009 issue of Esquire magazine.
Apparently they also did a cover with Kate Beckinsdale using the RED ONE Camera.
What the heck is a RED ONE® digital camera?
The RED ONE™ body – designed for flexibility and functionality. Weighing in at 10 lbs, this is a streamlined package specifically designed to maximize your shooting options. Matched with a 35mm PL lens mount, it allows you to take advantage of the world’s finest optics. Modular and upgradeable, the RED ONE™ camera is a future-proof acquisition system you can build upon. RED ONE™’s modular design means you can upgrade with us as we add new features and accessories, as well as benefitting from performance improvements with each new free firmware upgrade.