TIME Magazine’s First Moving Cover: The Decade From Hell

TIME Magazine's First Moving Cover
TIME, The Decade From Hell:  The magazine’s first moving cover.

TIME Moving Cover: The Decade From Hell

TIME Moving Cover: The Decade From Hell

The moving image of the TIME cover shot was shot by photographer Finlay MacKay (the photographer who shot the stunning 2008 Lavazza Calendar), using a Red One® digital camera.

The Decade From Hell: Moving Cover

A video of shooting the ‘Decade From Hell’ Cover Photo:

Although press releases and news claim that the current issue of TIME magazine is the first moving cover shot with the RED ONE® digital camera, that’s not really accurate. Esquire magazine did the same last April with a moving cover of Megan Fox shot by Greg Williams.

megan fox esquire cover
above: three stills from the moving Megan Fox Esquire cover

Using the RED ONE, a video camera that captures images at four times the resolution of high-definition, photographer-director for the April 2009 issue of Esquire magazine.

Apparently they also did a cover with Kate Beckinsdale using the RED ONE Camera.

And this “living” October cover for Outside Magazine was also shot with a RED ONE camera.

What the heck is a RED ONE® digital camera?

The RED ONE™ body – designed for flexibility and functionality. Weighing in at 10 lbs, this is a streamlined package specifically designed to maximize your shooting options. Matched with a 35mm PL lens mount, it allows you to take advantage of the world’s finest optics. Modular and upgradeable, the RED ONE™ camera is a future-proof acquisition system you can build upon. RED ONE™’s modular design means you can upgrade with us as we add new features and accessories, as well as benefitting from performance improvements with each new free firmware upgrade.

red one digital camera
red one camera

You can actually purchase your own RED ONE® camera here.