The Helvetica Hotel, From Soap To Signage – And A Little History.

The Helvetica Hotel

For an independent study, Jung Hwan (Albert) Son, a senior communication design student at Parsons the New School for Design, decided to create and brand a hip and trendy hotel – inspired by the Helvetica typeface. In addition to taking a look at his elements designed for his conceptual Helvetica Hotel, we go into the history of the typeface, and the documentary about it. (more…)

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Hot Design and Branding For A Cold Product: Batch Ice Cream

Batch Ice Cream Branding

The Ice Creamists and Eyescream and Friends are only two of the newer ice cream companies to have unique and fun branding. Meet Boston’s Batch Ice Cream. (more…)

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