above: Batch Ice Cream founders Veronica Janssens and Susie Parrish
Founded in 2009 and launched in 2010 by native Bostonian Susie Parrish and Netherlands-born Veronica Janssens, Batch Ice Cream is ice cream made completely from scratch, using only real ingredients. By “real”, they mean there’s nothing in there with a crazy name, like xanthan gum or carrageenan or even corn syrup. The two worked with many local and Fair Trade suppliers to find just the right ingredients for their natural, pure and unique flavors.
Batch Ice Cream Branding
Now with seven delicious flavors and a mobile food truck, Batch Ice Cream has been receiving a lot of favorable press in the Boston area. Not yet available outside of New England, the simplicity and purity of the product is conveyed through their chalkboard-illustrated packaging and branding.
Point of Purchase:
Below are examples of the website’s design and interface:
Pints of Batch Ice Cream can be found in grocery stores and other shops throughout New England – look here for the list of shops that carry batch® –