Eyescream and Friends launched in Barcelona last fall (September of 2012) and brings more than yummy tasting ice cream and sweets to its customers, it brings them a unique eating experience. From the same folks behind the clever Happy Pills Candy Boutique, Eyescream and Friends is a completely integrated creative project.
Everything from the initial strategy, graphic design and marketing materials to the store interior, industrial design, packaging and signage are all part of the self-serve dessert experience.
Cute little monster characters were developed to represent each of the flavors and appear on the business cards, exterior and interior signage:
The ‘eyescream’, which is imported from Taiwan, is essentially gelato, frozen at -25º C in cylindrical cubes, which is then placed in a special machine which shaves it. The final result is a silky and smooth texture of eyescream.
Each eyescream order comes with 2 sugar candy “eyes” and two toppings:
• Wildberry Yoghurt
They also have Sorbets for those who are lactose-intolerant in Strawberry, Mango, and Watermelon flavors.
You can choose 2 toppings to combine with your favorite eyescream. The toppings are a large variety of delicious syrups which combine nicely to enhance any of the eyescream flavors:
• Condensed Milk
• Dulce de Leche
• Passion Fruit
• Honeydew Melon
Each serving is presented in smart eco-friendly packaging that functions as a plate to hold the eyescream and two toppings.
They built wooden low cost boxes for self-service, concentrating all the consumer experience. A fragmented facade, constructed from a large sign with “legs” has the ability to break down into a number of signs, when open to the public. One for external identity and another, when opened, works as informative product menu.
The bottled water served in the store, Tears of Joy, was also designed by Estudio m:
Eyescream and Friends
Paseo de Joan de Borbó, 30
08003 Barcelona, Spain
Branding and Design:
Agency: Estudio m Barcelona
Graphic Design: Marion Dönneweg
Interior Design: Merche Alcalá
Client: Joad López, Federico Mendoza
Naming: Jorge Virgós
Production: Sandra Coll
Photographer: Daniel Loewe