Re-imagined Georg Jensen Ad Campaign by Inge Jacobsen

re-imagined Georg Jensen ad campaign by Inge Jacobsen

Georg Jensen has taken an artsy risk by re-releasing a previous photographic ad campaign for their Scandinavian jewelry and housewares, only now the photos have been embellished with the handiwork of artist Inge Jacobsen.

Re-imagined Georg Jensen ad campaign by Inge Jacobsen

When the ads first broke last fall, world-renowned Scandinavian Silversmith Georg Jensen’s original campaign featured Danish model Freha Beha Erichsen with its sexy but approachable photographs by Sebastian Faena.

Re-imagined Georg Jensen ad campaign by Inge Jacobsen
Georg Jensen ad campaign with Inge Jacobsen

Those photographs have now been embellished with cross-stitched versions by Danish-Irish artist Inge Jacobsen (some of whose previous work I shared with you here) and re-released as a new interpretation of the ad campaign for the Georg Jensen collection.

georg jensen print ad
above: one of the spread ads for Georg Jensen, as it first appeared

The original 2011 Sebastian Faena photographs for the campaign have been recently unveiled  as a re-imagination of the campaign by Inge Jacobsen, incorporating her unique cross-stitching technique. Below are comparisons between the original photos and the new ones.

The original photo:

The cross-stitched version:
cross-stitch version of georg jensen ad
A composite of the two (by if it’s hip, it’s here):
inge jacobsen for georg jensen

The original photo:
georg jensen ad campaign
georg jensen original spread ad
The cross-stitched version:
cross-stitched georg jensen ad campaign
A composite of the two (by if it’s hip, it’s here):

The original photo:

The cross-stitched version:
cross-stitched georg jensen ad campaign

The original photo:
inge jacobsen cross-sttch georg jensen
The cross-stitched version:
cross-stitched georg jensen ad campaign
detail:
cross-stitched georg jensen ad inge jacobsen

You may have noticed in the detailed images that the Georg Jensen jewelry and tableware are not stitched over.

Here’s a look at a video of original photoshoot for the Georg Jensen Collection with model Freha Beha Erichsen and photographer Sebastian Faena:

georg jensen
inge jacobsen

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