Georg Jensen has taken an artsy risk by re-releasing a previous photographic ad campaign for their Scandinavian jewelry and housewares, only now the photos have been embellished with the handiwork of artist Inge Jacobsen.
Re-imagined Georg Jensen ad campaign by Inge Jacobsen
When the ads first broke last fall, world-renowned Scandinavian Silversmith Georg Jensen’s original campaign featured Danish model Freha Beha Erichsen with its sexy but approachable photographs by Sebastian Faena.
Those photographs have now been embellished with cross-stitched versions by Danish-Irish artist Inge Jacobsen (some of whose previous work I shared with you here) and re-released as a new interpretation of the ad campaign for the Georg Jensen collection.
The original 2011 Sebastian Faena photographs for the campaign have been recently unveiled as a re-imagination of the campaign by Inge Jacobsen, incorporating her unique cross-stitching technique. Below are comparisons between the original photos and the new ones.
You may have noticed in the detailed images that the Georg Jensen jewelry and tableware are not stitched over.
Here’s a look at a video of original photoshoot for the Georg Jensen Collection with model Freha Beha Erichsen and photographer Sebastian Faena: