super bowl ads Archives - If It's Hip, It's Here

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The Super Bowl Spot That Pissed Off Puppy Lovers.

The 2015 GoDaddy Super Bowl puppy ad by creative agency Barton F. Graf 9000 grabbed your attention with an adorable Golden Retriever puppy only to surprise you with a very unexpected ending that made the fur on many a dog-lover stand up. Petitions, articles and You Tube comments were so negative that Go Daddy caved and made the decision yesterday afternoon to pull the spot from the game. This dog-lover was truly surprised at the number of people outraged about this, because it was funny advertising for the internet registrar and web-hosting company. (more…)

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Super Smart Super Bowl Spot for Kia: The Perfect Getaway

Super Bowl Spot for Kia

Now here’s an example of a super smart Super Bowl spot. This extended version of the ad for the 2016 Kia Sorento by David & Goliath and starring Pierce Brosnan pokes fun at over-the-top Super Bowl ads while intelligently extolling the virtues of the vehicle. (more…)

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Playing In A Real Life Pac Man Game for Bud Light.

Who doesn’t love the idea of being able to play in a real life-sized Pac Man game? That “Old School Arcade Nostalgia” is exactly what this 2015 Super Bowl spot, Coin, for Bud Light is capitalizing upon. The 90 second commercial to air on the Championship Game by Energy BBDO continues Anheuser-Busch’s #UpForWhatever ad campaign by turning a Bar-goer, who is ‘up for whatever’ into a real life Pac Man. Wocka Wocka Wocka. (more…)

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The Controversy (and the Talent) Behind The Beautiful Farmer Commercial for Dodge Ram Trucks From The Super Bowl.

One of the most memorable spots on yesterday’s Super Bowl – and one that has made it on most reviewers “Best Spots of the Super Bowl” lists – is also one which has been stirring up some controversy, at least amongst the ad community. Frankly, anyone outside of the advertising business could not care less, so I won’t be surprised if you’ve stopped reading this already. But back to the subject at hand. (more…)

Post category:advertising branding cars marketing tv commercials

Bueller, Bulldogs & Beckham. A Look At 15 Of The Most Anticipated Super Bowl XLVI Commercials.

The practice of leaking Super Bowl spots before the actual Game Day is growing. And at about $3.5 million dollars a spot, it’s no wonder big name brands are trying to get as much bang for their buck as possible. (more…)