As we get closer to the XLV Super Bowl, commercials that will air on the championship game are starting to leak onto the internet. Most of those advertising on the year’s most expensive media buy [$3 million for a 30 second spot] are no surprise, given they are the same brands that have been dominating the air time between the game for the past few years. But there are a few companies advertising on the game for the first time ever and some new faces shilling for old brands.
This new ad, airing during the game, for the 2012 Volkswagon Passat features two things that are hard to ignore; children and The Force:
Volkswagon will also attempt to bring back the allure of the beetle by teasing you with this agile CGI generated bug:
Kia Optima is presently running this teaser to get you to tune in to their spot:
The still below gives you an idea of what’s to come from Kia:
As always, there will be lots of automobile ads and the expected beverage ads; Coke, Pepsi, Pepsi Max and Budwiser to name a few. Doritos will continue with their user-generated spots [you can vote for your favorite at www.crashthesuperbowl.com].
This Chevy ad that will air starts as a simulation of a cheesy dealership spot and segues into a promo for the next in the Tranformer’s movie franchise:
Audi uses the children’s book Goodnight Moon as inspiration for this spot which spends almost 60 seconds telling you they are not Mercedes:
Audi will be featuring other spots on the game that take a swipe at “old school luxury.” The still below is from their :60 second spot “Release The Hounds” in which 2 stuffy wealthy fogies attempt to break out of a luxury prison:
This Honda CR-V ad, “Forecast” will break on the Superbowl as well:
If It Ain’t Broke, Don’t Fix it
Some of the newer companies [and concepts] that will air include the following.
Mercedes Benz USA is advertising in the Super Bowl for the first time this year, to celebrate the 125th anniversary of Karl Benz’s patent. Two of their five new models will be revealed in the :60 second spot:
No need to DVR or Tivo the game for the commercials anymore since so many sites dedicate themselves to posting and sharing the commercials.