Designing A Typeface Made of Real Plants For A Vegetable Margarine.

The relaunch of the Deli Reform brand focuses on the high quality of their vegetable margarine, its natural ingredients and its positive effect on a healthy diet. The Deli Font typeface, specially designed by Dusseldorf agency coincidentally named “Butter”, for a headline-based ad campaign, demonstrates purity and simplicity by using typography based on real plants. Every single letter was made from a photograph of real plants. (more…)

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The Perfectly Powerful Peanut Expressed in 12 New Ads From The National Peanut Board.


A new print, online and transit campaign by Atlanta ad agency Lawler Ballard Van Durand for the National Peanut Board combines the people photography of Chris Crisman with botanical illustrations by Wendy Hollender and Rose Pellicano. (more…)

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Kate Moss (and That Wacky Little VooDoo Doll) For Alexander McQueen by Steven Klein.

A new campaign starring Kate Moss for Alexander McQueen. With bright yellow hair, lots of cuffs and clutching a doll in her likeness, model Kate Moss is the star of the 2014 Spring Summer ad campaign for Alexander McQueen – her first time appearing in ads for the brand. Shot by the fabulous Steven Klein, the images are accompanied by a short film shown later in the post, also directed by the photographer. (more…)

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Emoticons, Creepily Brought To Life, Warn Against The Dangers Of Online Sexual Predators.

Paris ad agency Rosapark has turned the emoticon (or emoji) into creepily stylized humans in a new print ad campaign campaign warning children against sexual predators for the international non-profit devoted to fighting the sexual abuse of children, Innocence en Danger. (more…)

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