Designing A Typeface Made of Real Plants For A Vegetable Margarine.

designing a font made of plants

The relaunch of the Deli Reform brand focuses on the high quality of their vegetable margarine, its natural ingredients and its positive effect on a healthy diet. The Deli Font typeface, specially designed by Dusseldorf agency coincidentally named “Butter”, for a headline-based ad campaign, demonstrates purity and simplicity by using typography based on real plants. Every single letter was made from a photograph of real plants.

Designing a Font Made of Plants

designing a font made of plants

For later communications, they expanded the typeface to offer everything else needed for a complete font:
deli font alphabet by butter IIHIH

Here’s a video of the making of the new typeface, The Deli Font, for the Deli Reform brand.

More examples of the font in use, albeit with mediocre headlines, at best:
Do something good for yourself.
deli reform do somethig good for yourself IIHIH
Deli Reform makes freshbread even fresher.
deli reform makes fresh bread even fresher IIHIH
Deli reform delights your mouth.
deli reforn delights your mouth IIHIH

The Deli Font [Typeface]
client: Walter Rau Lebensmittelwerke GmbH, Hilter
design: BUTTER. GmbH, Düsseldorf
chief creative officer: Frank Stauss
creative direction: Patrick Hampel
photography: Jochen Arndt
styling: Nici Theuerkauf
account management: Sabine Bülow
production: Kathrin Wilde