Way Cool Creative Print Ads For Hugo Boss

creative print ads for Hugo Boss

I missed this ad campaign last year and suspect many of you did as well given the shrinking number of magazine purchases. If it appeared online, it escaped me. That said, I’d like to share with you last year’s S/S Hugo Boss ad campaign for its beautiful fashion photography, design and art direction.

Creative Print Ads for Hugo Boss

creative print ads for hugo boss

Creative Director Fabien Baron and Photographer Craig McDean combined their talents to make these creative print ads for Hugo Boss menswear and womenswear collections last Spring. Somehow, I missed the campaign and in case it eluded you too, here it is.

hugo boss print ad 2020

Using the silhouette of the model as a backdrop and then layering colors and McDean’s fashion photography within that shape, the ads are reminiscent of those by the great print directors of the past such as Alexey Brodovich. The eye-grabbing ads utilize both color and black and white photography as well as solid colors.

Below are more images from the campaign:
craign mcdean hugo boss ads

craign mcdean hugo boss ad campaign

fashion ads

creative print ads

hugo boss s/s 2020 ad campaign

graphic design in advertising

ads for Hugo Boss

fashion photography

Hugo Boss Ad Campaign credits:
Craig McDean – Photographer
Fabien Baron – Creative Director
Ludivine Poiblanc – Fashion Editor/Stylist
Paul Hanlon – Hair Stylist
Diane Kendal – Makeup Artist
Johanna Clas – Casting Director
Henry Kitcher – Model
Kristina Grikaite – Model
Lina Zhang – Model
Oumar Diouf – Model
Tim Schuhmacher – Model

More ads in the campaign here