I missed this ad campaign last year and suspect many of you did as well given the shrinking number of magazine purchases. If it appeared online, it escaped me. That said, I’d like to share with you last year’s S/S Hugo Boss ad campaign for its beautiful fashion photography, design and art direction.
Creative Print Ads for Hugo Boss
Creative Director Fabien Baron and Photographer Craig McDean combined their talents to make these creative print ads for Hugo Boss menswear and womenswear collections last Spring. Somehow, I missed the campaign and in case it eluded you too, here it is.
Using the silhouette of the model as a backdrop and then layering colors and McDean’s fashion photography within that shape, the ads are reminiscent of those by the great print directors of the past such as Alexey Brodovich. The eye-grabbing ads utilize both color and black and white photography as well as solid colors.
Hugo Boss Ad Campaign credits:
Craig McDean – Photographer
Fabien Baron – Creative Director
Ludivine Poiblanc – Fashion Editor/Stylist
Paul Hanlon – Hair Stylist
Diane Kendal – Makeup Artist
Johanna Clas – Casting Director
Henry Kitcher – Model
Kristina Grikaite – Model
Lina Zhang – Model
Oumar Diouf – Model
Tim Schuhmacher – Model