Swatch challenged fashion editors, bloggers and trend setters to style the Swatch New Gent Collection, shown above, and discover their “True Colours.” Editorial magazine layouts and video presentations were submitted by well known magazines like Wallpaper, Interview, and i-D, fashion and style related sites like Style.com and bloggers like BryanBoy and Diane Pernet.
Swatch is now asking readers to vote on the submissions. By voting, you are entered into a drawing in which you could win one of the colorful New Gent watches.
The accompanying videos seem to be a combination of “making of videos” of the editorial spreads and on camera explanations and pitches from those who received the Open Brief from Swatch. Some seem to be music videos or motion graphics. It seemed unclear as to whether or not the submissions upon which you are asked to vote will actually appear as editorial spreads in the magazine or not, but a reader tells me they are. To see the accompanying videos (and to vote), go to the Swatch YouTube channel, The Swatch Facebook group site or The Official Swatch site.
At the time of this post, the submissions from ALL Magazine, Kinki and Neo2 have garnered the majority of the votes.
Photographer and cinematographer, Shoji Uchida, has an eye for the unusual. Born in 1969, he became an award-winning photographer in 1993 and creates commercial, editorial and advertising photography that is both striking and stunningly composed. He has shot for many well-known brands including Nike, Apple, Toyota, Uniqlo, Nintendo, American Express and Sony. Read more
Lindsay Lohan, recently jailbait, now a jailbird, will be getting lots of press attention today. Not only does she begin her incarceration in a Los Angeles jail, but will be featured on Bravo’s Double Exposure, the tv series featuring famed fighting photographers, duo Markus Klinko and Indrani. Read more
By now you’ve heard the sad news. Actor/writer/director Dennis Hopper has finally lost his battle with prostate cancer and passed away on Saturday, May 29th at the age of 74. Read more
above,clockwise from upper left: Iris as Karl, Donatella, Carolina, Vivienne, John, Sonia and Rei, shot by Karl Lagerfeld.
Karl Lagerfeld photographed model Iris Strubegger as a series of famous fashion directors, including himself, for an editorial titled “Designer Double Take” in the March issue of Harper’s Bazaar. Read more