Designer Dough: Pane Quotidiano No. 5

Pane Quotidiano No.5 hero IIHIH

The online magazine Flamboyant, is a super fun read. Chock full of humor, style, art, design and fashion, the magazine is presented as an online flip book that is both inspiring and entertaining. And full of eye candy. If you’ve never checked it out, you should.

Pane Quotidiano No.5

In their present issue (confusingly referred to as number 1, this is actually their second issue – the first issue, n#0, was named Flowers n’ Icons), the “Hate” issue, there’s one editorial in particular I thought my readers would find enjoyable.

The editorial is titled Pane Quotidiano No.5 (a nod to CHANEL No.5) and features bread as if it were designed by fashion brands Louis Vuitton, CHANEL, Burberry, Valentino, Comme des Garçons, Hermes, Vivienne Westwood and Maison Martin Margiela… complete with designer hang tags and a price to match.

pane quotidiano no 5 editorial

If you are at all familiar with the signatures of these brands, such as the specific colors (like Hermès orange), styles (MMM’s predilection toward all-white) or patterns (like Burberry’s famous Nova Check), these are particularly amusing.

Here are the spreads along with close-ups:

Louis Vuitton:
louis vuitton bread roll

hermes flamboyant editorialfix


chanel bread roll

Valentino Challah

Vivienne Westwood:
vivienne westwood flamboyant editorialfix

Maison Martin Margiela (MMM):
MMM flamoboyant issue bread

Comme des Garçons:
commes des garcons bread

Concept by Andrea Boschetti,
Photos by Paolo Pizzetti
Artwork by Ivo Bisignano

Cover of Flamboyant no#1 – the hate issue:
Flamboyant no# 1 - the hate issue

Flamboyant magazine