Designer Dough: Pane Quotidiano No. 5

Pane Quotidiano No.5
detail from Pane Quotidiano No. 5, Flamboyant issue n#1

The online magazine Flamboyant, is a super fun read. Chock full of humor, style, art, design and fashion, the magazine is presented as an online flip book that is both inspiring and entertaining. And full of eye candy. If you’ve never checked it out, you should.

Pane Quotidiano No.5

In their present issue (confusingly referred to as number 1, this is actually their second issue – the first issue, n#0, was named Flowers n’ Icons), the “Hate” issue, there’s one editorial in particular I thought my readers would find enjoyable.

The editorial is titled Pane Quotidiano No.5 (a nod to CHANEL No. 5) and features bread as if it were designed by fashion brands Louis Vuitton, CHANEL, Burberry, Valentino, Comme des Garçons, Hermes, Vivienne Westwood and Maison Martin Margiela… complete with designer hang tags.

Pane Quotidiano No.5

If you are at all familiar with the signatures of these brands, such as the specific colors (like Hermes orange), styles (MMM’s predilection toward all-white) or patterns (like Burberry’s famous Nova Check), these are particularly amusing.

Here are the spreads along with detailed close -ups:

Louis Vuitton:
louis vuitton roll
Louis Vuitton branded dinner roll
Hermes bread
Hermes Bread
Burberry bagel
Burberry branded bagel
CHANEL loaf of bread
CHANEL branded bread
Valentino Challah
Valentino Challah
Vivienne Westwood:
Vivienne Westwood branded bread
vivienne westwood branded bread
Maison Martin Margiela (MMM):
Maison Martin Margiela (MMM)
Maison Martin Margiela (MMM)
Comme des Garçons:
Comme des Garçons branded bread
Comme des Garçons bread roll

Concept by Andrea Boschetti,
Photos by Paolo Pizzetti
Artwork by Ivo Bisignano

Cover of Flamboyant no#1 – the hate issue:
Flamboyant no#1 - the hate issue
Flamboyant magazine

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