Designing A Typeface Made of Real Plants For A Vegetable Margarine.

The relaunch of the Deli Reform brand focuses on the high quality of their vegetable margarine, its natural ingredients and its positive effect on a healthy diet. The Deli Font typeface, specially designed by Dusseldorf agency coincidentally named “Butter”, for a headline-based ad campaign, demonstrates purity and simplicity by using typography based on real plants. Every single letter was made from a photograph of real plants. (more…)

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Look Beyond Appearances or YCKMA You Can Kiss My Ass.

As a follow-up to its award-winning “The Lover” spot for Come4.org, which helped change the way we view sex, BEING France has created this new two and a half minute advertising film, directed by Pierre Edelmann for the Asta Philpot Foundation. The commercial for the non-profit organization aims at helping every human being be themselves – regardless of skin color, size, weight, sexual preference or any other closed-minded stereotype.  And if you don’t like that, YCKMA. (more…)

Continue ReadingLook Beyond Appearances or YCKMA You Can Kiss My Ass.