To promote Suntory’s Whisky (and yes, they spell Whiskey without the ‘e’ in Japan) Collection, they’ve launched “3D On The Rocks” – a television spot and a website that celebrate ice sculpture made with the latest technology. Despite the fact that all ice is 3D, it’s an innovative way to sell whisky by appealing to your visual sense as well as your sense of taste.
The tv spot, by TBWA/Hakuhodo shows the creation of Kinkakuji, the Golden temple in Kyoto, from computer rendering to sculpture and placed in a glass with, of course, Suntory Whisky. Suggesting that the spirit is produced with the finest craftsmanship together with ice made with fresh spring water, they ask that you ‘Come, delight yourself in the art of Japanese Whisky.’
This leads me to the interactive website where you can not only view the following fabulous ice art, but can also create your own and enter their campaign competition.
Please note: I created the following images from screen grabs of their website. Please do not reprint them unless you link back to this post.
High Heel Shoe: