As a follow-up to its award-winning “The Lover” spot for Come4.org, which helped change the way we view sex, BEING France has created this new two and a half minute advertising film, directed by Pierre Edelmann for the Asta Philpot Foundation. The commercial for the non-profit organization aims at helping every human being be themselves – regardless of skin color, size, weight, sexual preference or any other closed-minded stereotype. And if you don’t like that, YCKMA.
YCKMA You Can Kiss My Ass
The Asta Philpot Foundation’s mission is to spread a message of positivity, happiness and empowerment to people with and without disabilities, everywhere. Asta Philpot was the protagonist of a 2007 BBC One documentary film titled “For one night only” in which he persuaded two other disabled guys to join him in an encounter and enjoy a sexual experience in a legal Spanish brothel.
You didn’t picture activist Asta Philpot as a lover before seeing the Come4.org film? He is back with friends and with a similar message of diversity, urging you to look beyond appearances.
“Beyond Appearances – The diversity song” is a series of portraits of supposed outcasts, and aligns wrong first impressions – because you shouldn’t judge a book by its cover. If you think I’m too fat to be hot, or too old to party, if you think I’m different because of the color of my skin, or I’m boring because I wear ties, then think again. Open your mind or… you can kiss my ass!
All the protagonists of the film were volunteers eager to spread Asta Philpot’s message of diversity, positivity and empowerment. They were cast for their differences, which they were willing to affirm proudly.
The catchy original score, composed by famous singer Ben Von Looy, of the Flemish band Das Pop, is a reference to typical cool, Rat Pack crooners melodies, with lyrics written by BEING France. The haunting melody was composed to suggest to listeners that the singer himself is a “cliché”, a handsome guy with a soft, soothing voice, only to discover at the end that it is Asta Philpot singing, who you didn’t picture as your obvious crooner. Asta Philpot is affected with arthrogryposis, which impairs his physical ability of movement.
above: The voice singing the song is Asta Philpot himself
all information courtesy of TBWA\Worldwide