Over a year ago I introduced my readers to a very talented photographer named Massimo Gammacurta. Within his diverse portfolio of work was a series of lollipops made in the shape of famous brand logos. Now, the photographer’s lollies are presented in a new book: Lolli-POP by Massimo Gammacurta.
Lolli-POP by Massimo Gammacurta
Massimo Gammacurta and Visionairs Gallery present: Lolli-POP, the lollipops show.
Lolli-pop is the latest conceptual still life project by Italian born photographer Massimo Gammacurta. Each piece is a real Lollipop sculpture is handcrafted by Massimo Gammacurta with real hard ball candy. His lollies are edible icons.
The brands are as sweet as candy for the palate and the eye. The brand association has in fact been replaced by a new meaning through the materiality and the abstract action painting dynamic gestures. When Massimo first distributed his lolli-pops on the Internet as an art experiment, interest amongst bloggers and fashionistas exploded. With this book, his lolli-pops of world renowned brands are released into the world once again for consumption, but now in print.
Some spreads from the book:
Book presentation and solo exhibition, Paris may 18 to june 7
Visionairs Gallery, Rue des Carmes 14, 75005 Paris – France