McDonald’s Bag Tray is an inventive solution to make eating McDonald’s “To Go” or “Takeaway” more convenient. Created by ad agency DDB Budapest in an effort to create a positive new way to refresh the take-out food experience, the bag in which your food is packaged has a built-in tray at the base.
McDonald’s Bag Tray
The clever invention is a perforated kraft paper bag whose top portion can be easily torn away in one simple movement – leaving the bottom red portion of the bag to function as a tray for your food.
As the client-agency team stated: they hope this little idea will help McDonald’s to refresh the takeaway experience, so people can enjoy the convenience of a tray even if they have their burger in the car, in a park or in the office.
Unfortunately, this only seems to exist in Hungary. So far.
McDonald’s BagTray Video:
McDonald’s Bag Tray Credits:
Agency: DDB Budapest
Chief Creative Officer: Péter Tordai
Head of Art/Art director: Guilherme Somensato
Copywriter: Vera Länger, Giovanni Pintaude
Illustrator: Adrián Bajusz
Product Designer: Márk Dávid
Animation: Réka Horányi, Anita Kolop
Business Director: Judit Majosi
Account/Producer: Rozália Szigeti