Burger King has just launched an overhaul of the fast food chain’s visual identity. The new logo is almost identical to their 1969 and 1994 logo designs with accompanying packaging and store signage that harken back to the 1970’s. To the days of fonts named Balloon, Hot Dog and Pump. Of colors like burnt orange and golden ochre. We are loving the new groovy look however we can’t help but wonder how it’s going to age. What do you think? Read more
McDonald’s has a new look. Modernizing its iconic Golden Arches, the fast food chain has overhauled its packaging designs to reflect a new, bold and dynamic feel. To celebrate the launch of the new look, two Miami University design students were given 48 hours to create fashionable items from the new packaging to complement any wardrobe. Read more
Chipotle is serving up some food for thought. Next time you eat at the restaurant chain, you’ll be exposed to Chipotle’s Cultivating Thought, a project that prints essays and illustrations upon the paper cups and paper bags, giving you something to digest other than Mexican food. Read more
Launching this summer in Southern California’s Huntington Beach is a new fast food Mexican restaurant with a menu of tacos designed to spotlight chef-designed flavor combinations. Although Taco Bell Chief Executive Greg Creed says U.S. Taco Co and Urban Tap Room is not a Taco Bell spin-off, the new chain is owned by the popular Irvine-based fast-food chain. With a menu designed to appeal to those with a more sophisticated palate than the average Dorito taco-shell craving consumer, the new upscale Mexican fast-food restaurant includes a lineup of 10 tacos and daily chalkboard specials. Read more