Created for ages 18+, the new LEGO building set, Everyone Is Awesome, is the brand’s first LGBTQIA+ inclusive toy and will launch just in time for PRIDE Month.
LEGO Everyone Is Awesome
Regardless of race, gender, language or religion, children of all ages love to play, and LEGO has been busy making sure their toys represent their diverse audience. A brand committed to building an inclusive world of toys for both kids and adults, they were the first to launch a disabled figure inspired by the “Toy Like Me” series and have represented both genders in all occupations. Now they release their first LGBTQIA+ LEGO set, Everyone is Awesome, a riff on the song for the LEGO movie, Everything Is Awesome.
A building set of 346 pieces, LEGO made sure to include black and brown colors to represent the broad diversity of everyone within the LGBTQIA+ community. They also added in the pale blue, white and pink to support and embrace the trans community as well. The designer says he purposely put the purple drag queen in as a clear nod to the fabulous side of the LGBTQIA+ community.
“This is one of the sets that I am most proud of. Because of the statement that it’s making, I’m really proud that I’m working for a company that wants to have a voice on topics like this. I am really happy that it has allowed me to create something that all our LGBTQIA+ employees can be really proud of as well and can feel acknowledged by. This sends a signal to everyone that this is what we stand for at The LEGO Group and that we want to embrace all of you, because creativity is for everyone. We do truly feel that everyone is awesome. We all have the right to be accepted, to be loved and also to be creative. With this set, we hope to show that we care, no matter who you are.”- Matthew Ashton, Vice President of Design at the LEGO Group and Designer of the Everyone Is Awesome model.
Read more from Matthew Ashton on Why I designed “Everyone is Awesome”
Matthew Ashton is the Vice President of Design at the LEGO Group and Designer of the Everyone Is Awesome model. During Matthew Ashton’s twenty years at LEGO, he has been responsible for the development of multiple play themes, Collectible Minifigures, been involved in the executive production of the LEGO Movie and sequels and been Head Judge on LEGO Masters UK.