For its fifth Limited Edition Label Art Series for Earth Day, Kiehl’s Since 1851 has partnered with actor Zachary Quinto and musician/actor Alanis Morissette to benefit Recycle Across America.
Zachary Quinto and Alanis Morisette for Keihl’s
Each has designed a Limited Edition label, depicting their vision of social responsibility for Kiehl’s 4.2 oz. Ultra Facial Cream, which will be available April 20 (that’s tomorrow!) in Kiehl’s stores and at Kiehls.com in time for Earth Day.
100% of the net proceeds of this series will benefit Recycle Across America™ (RAA), and through this program, Kiehl’s will be donating $50,000 to the organization.
Below are a few videos from Zachary and Alanis, discussing the inspiration for their designs and from RAA’s executive Director Mitch Hedlund, sharing their commitment to the environment in their own words.
Zachary and Alanis:
RAA is not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion, stimulate the environmental economy and expedite progress, and the funds raised from these labels will be used to create 65,000 standardized recycling labels, which will be donated to K-12 schools nationwide.
Earth Month is also the time to reinforce Kiehl’s Recycle and Be Rewarded! in-store recycling program. This ongoing program is available only in Kiehl’s free-standing stores nationwide, and allows their customers to return their empty Kiehl’s bottles, tubes and jars for recycling, in exchange for product. Since 2009, Kiehl’s has recycled over 900,000 bottles! Not only can their customers support recycling with our Limited Edition collection, but they can also recycle at Kiehl’s themselves, and earn complimentary product while doing so!
They’d love for you to share their message of social responsibility — it means the world to them (and you). Join Kiehl’s in their commitment to the environment.