Beautiful Creative Encourages You To Beautify Our Beaches For California’s Coastal Cleanup Day.

CA Coastal Cleanup Day camapign hero IIHIH
above: a cropped version of the full poster

WHAT IS COASTAL CLEANUP DAY?
Every year, on the third Saturday in September, people join together at sites all over California to take part in the State’s largest volunteer event, California Coastal Cleanup Day. Read more

Floating Wooden Sustainable Egg Pod Is Home To Artist Stephen Turner For A Year.

Exbury Egg Stephen Turner

The Exbury Egg is a collaborative project between artist Stephen Turner, SPUD and PAD studio. After almost 3 years in development, the energy efficient, self-sustaining pod will serve as home and workspace to Stephen in the estuary of the River Beaulieu. Read more

Zachary Quinto and Alanis Morissette Design For Kiehl’s To Benefit Recycle Across America.

Zachary Quinto and Alanis Morisette for Keihl's

For its fifth Limited Edition Label Art Series for Earth Day, Kiehl’s Since 1851 has partnered with actor Zachary Quinto and musician/actor Alanis Morissette to benefit Recycle Across America. Read more

DDB Shanghai Promotes Walking Over Driving With Crowd-Sourced Art. Green Pedestrian Crossing for China’s Environmental Protection Foundation.


Green Pedestrian Crossing – More Walking, Less Driving.
A project for China’s Environmental Protection Foundation by DDB Shanghai

The Brief
40% of carbon monoxide emissions come from cars. According to China’s Ministry of Commerce; the country is now the world’s largest car market with over 500 million vehicles on the road. This is without a doubt having a huge impact on the environment. China Environmental Protection Foundation wanted an attention grabbing tactic to urge everyone to do their bit for the environment. They asked people to walk more, and drive less. DDB Shanghai created an outdoor advertisement on the street to push this message.


The Solution
The agency decided to leverage a busy pedestrian crossing; a place where both pedestrians and drivers meet. They lay a giant canvas of 12.6 meters long by 7 meters wide on the ground, covering the pedestrian crossing with a large leafless tree. Placed on either side of the road beneath the traffic lights, were sponge cushions soaked in green environmentally friendly washable and quick dry paint. As pedestrians walked towards the crossing, they would step onto the green sponge and as they walked, the soles of their feet would make foot imprints onto the tree on the ground. Each green footprint added to the canvas like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment.

The Result
The Green Pedestrian Crossing was carried out in 7 main streets of Shanghai and later expanded to 132 roads in 15 cities across China. A total number of pedestrians that participated exceeded 3,920,000 people. Key media both online and offline rapidly wrote about the campaign. According to research, the overall awareness of environmental protection had increased 86%. After the campaign, the print was exhibited at the Shanghai Zheng Da Art Museum.

The final print was exhibited at the Shanghai Zheng Da Art Museum:

All images and info courtesy of DDB Shanghai and a special shout-out to Jaci Lerner for bringing this to my attention.

Ad Campaign For Plant For The Planet by Legas Delany Hamburg Uses Cut Leaf Art.

Plant For The Planet leaf art

This latest print campaign for the Germany based organization Plant For The Planet was created by Legas Delany of Hamburg (who was also responsible for their large “Stop Talking, Start Planting” campaign) and utilizes the talents of artist Lorenzo Duran. Read more

Edible Drinking Glasses That Encourage You To Litter. Jelloware.

The folks at The Way We See The World have designed edible, flavored and naturally biodegradable gelatinous drinking cups, that when tossed on the surface of the planet, actually contain organisms that nurture the growth of grasses and plants. Read more