A $977,000 Mac Pro and The Other Top Selling Items At Jony and Marc’s RED Auction.

Jony and Marc's (RED) Auction

On Saturday night, 44 special design items were auctioned at Sotheby’s Jony and Marc’s (RED) Auction to raise money to fight AIDS in Africa. Brought to you by Marc Newson, Bono & Jony Ive, the event raised an incredible $12,883,000 USD (more than double that when you add the Gates’ Foundation donation) with many items going for far above the estimate. Read more

The San Francisco BatKid Story Should Move Your Money As Well as Your Heart.

If you haven’t yet heard the amazing story of the city of San Francisco pulling together to make the dream of 5 year old cancer-stricken Miles Scott come true, you simply must read about it here.  The Make-A-Wish Foundation transformed the “City By The Bay” into Gotham City, providing the 5 year old leukemia patient with a Batmobile, a nemesis and a damsel in distress. In addition to a specially printed newspaper front page and the cheering support of hundreds of locals, he even received a key to the city.

If the #SFBatKid story is warming your heart (and if it’s not, there’s something wrong with you), here’s your chance to do something about it. Donate to Make-A-Wish Foundation here so you can help make someone else’s dream come true.

You can view live updates here and follow him on twitter at @SFBatKid

Using The Force To Fight Diabetes. 6 Year Old’s T-Shirt Would Melt Even The Darkest Sith Lord’s Heart.

Now, here’s a product that could bring light, love and hope to the Dark Side. Read more

"The Developer", A Beautiful Samsung Gear Spot Celebrates A Real Project by The Messi Foundation.

More and more, traditional :30 and :60 second spots from large marketers are paling in comparison to their branded content that they are calling “short films” – if you can call a two minute digital video a short film. The latest is this beautifully produced musically-inspired spot for Samsung (who also recently released “Dreams,” a 2:57 minute digital short for the Samsung Galaxy Note 3, that was cut down to a minute long tv commercial for air, and is shown at the end of this post).

Told from a child’s perspective, “The Developer” is a musical short film by Samsung featuring world-renowned footballer and Unicef Goodwill Ambassador, Lionel (Leo) Messi, and the hit single “Royals” by hot New Zealand Pop Star Lorde.


above photo of Lorde by Simeon Patience.

The beautiful 2 minute branded content was created by Leo Burnett, Chicago and is a dramatic retelling of an actual project completed by the Leo Messi Foundation. Directed by Adam Hashemi the film has wardrobe designed by Paco Delgado, who was the costume designer for the film version of Les Misérables.

In case you didn’t understand what’s happening in the spot (and I’m not trying to be pedantic here), a mysterious stranger arrives in a low income neighborhood and captures the imaginations of the children who live there. He is “The Developer” and the children view him with a deep suspicion.

Together with his Samsung GALAXY Note 3 and GALAXY Gear, The Developer effortlessly masterminds a secret construction project. Using the latest in Samsung technology including Action Memo, Pen Window, Scrapbook and hands-free call capability on the Gear, The Developer orchestrates and executes his mysterious mission.

The children watch in awe. They reflect on their current situation by singing New Zealand Pop star Lorde‘s breakout hit “Royals,” a song about overcoming her own humble beginnings.

The spot concludes with a beautiful new pitch that has been constructed in the toughest part of town. The Developer is revealed to be the world’s reigning football star, Lionel Messi, fulfilling his personal mission* to help under privileged children.

The events in this story are a dramatic retelling of actual projects completed by the Leo Messi Foundation.

* The Leo Messi Foundation

CREDITS
Client: Samsung
Spot: “The Developer”
Agency: Leo Burnett, Chicago
Executive Vice President, Creative Director: Shannon McGlothin
Senior Vice Presidents, Creative Directors: Brandon Rochon, Adam Kennedy
Creative Directors: Guy Seese, Brian Murphy
Senior Vice President, Account Director: Radim Svoboda
Account Director: Benjamin Haynes
Account Executive: Cameron Zick
Senior Vice President, Executive Producer: Jen Dennis
Producer: Keith Jamerson
Vice President, Music Director: Gabe McDonough
Senior Music Producer: Chris Clark
Senior Vice President, Global Strategy Director: Huw Gildon
Senior Vice President, Strategy Director: Steven Yuan
Senior Strategist: Marton Harsanyi
Production Company: Furlined
Director: Adam Hashemi
Executive Producer: Eriks Krumins
Editing: Rock Paper Scissors
Editor: Mikkel EG
Executive Producer: Carol Lynn Weaver
Music Supervisor: George Drakoulias
Sound Designer: Gus Koven, Stimmung
Mixer: Loren Silber, Lime Studios
Music Production Support: Amber Music
Postproduction: The Mill

“DREAMS”
In case you haven’t yet seen the complete cut of Dreams, here it is:

Credits for Dreams:
Advertising Agency: Leo Burnett, L.A. / Chicago, USA
Global Chief Creative Officer: Mark Tutssel
Creative Directors: Shannon McGlothin, Brandon Rochon, Adam Kennedy
Designer: Luis Farfan
Creative: Sarah Kraus
Account Director: Radim Svoboda
Account Director: Benjamin Haynes
Account Executive: Cameron Zick
Executive Producer: Jennifer Dennis
Producer: Sean Pinney
Production Company: Prettybird
Director: Roc
Editorial: Peepshow London
Editor: Andrea MacCarthur

For more information about the GALAXY Note 3 and Gear, click here.

"Beets" Headphones by OrigAudio Are Both Funny and Serious.

“Beets” by OrigAudio are a hilarious play on Beats by Dre. Over the ear headphones with icons of beets… yes, the root vegetable, on the ear pieces. And with every purchase of these fashionably nutritious headphones, you are supporting a great cause. Read more

Damien Hirst Keeps Striking A Chord For Charity With His Custom Guitars.

damien hirst custom guitars for charity

Artist Damien Hirst is known for many different things. The contemporary artist, who is often referred to as the richest artist in Britain, painted the floor for London’s opening Olympics ceremony, created the world’s most expensive diamond encrusted platinum skull, and has made us see ordinary things such as dots, butterflies and a little differently. Read more

Zachary Quinto and Alanis Morissette Design For Kiehl’s To Benefit Recycle Across America.

Zachary Quinto and Alanis Morisette for Keihl's

For its fifth Limited Edition Label Art Series for Earth Day, Kiehl’s Since 1851 has partnered with actor Zachary Quinto and musician/actor Alanis Morissette to benefit Recycle Across America. Read more

Photojournalist Takes A Look At The Big Picture And Decides To Change The World, One Condom At A Time.

L. was founded by Talia Frenkel, a photojournalist whose coverage of the effects of HIV/AIDS on women and girls inspired her into action. Read more