Two new tv poetic TV ads, now airing, both quote deceased legends in their copy – Visa quoting Amelia Earhart and Apple double quoting (from the movie “Dead Poet’s Society” in which there is a quote from Walt Whitman) – have recently broken on American television. Beautiful and inspiring cinematography accompany the goose-bump inducing copy in both spots.
Poetic TV Ads For Visa and Apple
Visa Olympics “Flying”
This lovely and inspiring spot is the first major work from BBDO since the agency, which lost Visa as a client in 2005, won back the lead creative duties from TBWA Chiat/Day in September, 2012.
The commercial celebrates Sarah Hendrickson and the Olympic debut of Women’s Ski Jumping with the words of a great woman who loved to fly.
The social media segment will use the hashtag #everywhere; a sample post for the Visa Facebook page, referring to the Hendrickson spot, reads: “That’s her #everywhere. Imagine yours.” They further encourage you to “Get inspired with more athlete content at visa.tumblr.com.”
Apple, iPad Air “Your Verse”
With a voiceover by Robin Williams taken directly from the movie “Dead Poet’s Society”, this one and a half minute spot from TBWAMedia Arts Lab combines the features and use of the iPad with stunning imagery and ends with “The powerful play goes on, but you may contribute a verse. What will your verse be?” asks the campaign.
They then encourage you to share your own “verse” at https://www.apple.com/your-verse/