Apple’s latest piece from their ongoing “Shot on iPhone” campaign is a nine minute advertisement that takes you on a journey through the history of film – from the silent genre to sci-fi flicks. Ironically the short itself adds to historical film genres by being the first to be filmed vertically on an iPhone. Read more
TBWA/Media Arts Lab
Poetic TV Ads For Visa and Apple Borrow From Dead Legends.
Two new tv spots, both of whom quote deceased legends in their copy – Visa quoting Amelia Earhart and Apple double quoting (from the movie “Dead Poet’s Society” in which there is a quote from Walt Whitman) – have recently broken on American television. Read more