Apple’s latest piece from their ongoing “Shot on iPhone” campaign is a nine minute advertisement that takes you on a journey through the history of film – from the silent genre to sci-fi flicks. Ironically the short itself adds to historical film genres by being the first to be filmed vertically on an iPhone.
Damien Chazelle The Stunt Double
The nine minute ode to film styles “The Stunt Double” is a surreal voyage through silent film, Westerns, action flicks, musicals, romance, spy stories and more shot by Oscar Winning Director Damien Chazelle on the Apple iPhone 11 Pro.
It’s the second long form spot from Vertical Cinema and agency TBWA/Media Arts Lab, but the first to be filmed in a vertical format, an increasingly popular way to capture video.
The Stunt Double
Go behind the scenes with the filmmakers to see how they took everything vertical, from mapping out shots to defining full vertical compositions and more.
The making of
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Original Score by Grammy Award® winner Lorne Balfe. Listen here apple.co/LorneBalfeYT. Or on iTunes apple.co/LorneBalfeiTunes.
About Vertical Cinema
Vertical Cinema is a series of fourteen commissioned large-scale, site-specific works by internationally renowned experimental filmmakers and audiovisual artists, which are presented on 35 mm celluloid and projected vertically with a custom-built projector in vertical cinemascope. The programme premiered in 2013 and has since been screened at museums and festivals around the globe.
The fourteen experimental films made by Tina Frank (AT), Björn Kämmerer (DE/AT), Manuel Knapp (AT), Johann Lurf (AT), Joost Rekveld (NL), Rosa Menkman (NL), Billy Roisz (AT) & Dieter Kovačič (AT), Makino Takashi (JP) & Telcosystems (NL), Esther Urlus (NL), Martijn van Boven (NL) & Gert-Jan Prins (NL), Susan Schuppli (UK), Lukas Marxt (AT), HC Gilje (NO), BJ Nilsen (SE) & Karl Lemieux (CA) are screened live on a vertical monument. They are a unique blend of abstract cinema, structural experiments, found footage remixes, chemical film explorations and live laser action. The artists offer their view of ‘vertical axis art’, and the results of this challenging commission are fascinating.
