The McDonalds BagTray Is An Ingenious Invention.

McDonalds BagTray

McDonald’s Bag Tray is an inventive solution to make eating McDonald’s “To Go” or “Takeaway” more convenient. Created by ad agency DDB Budapest in an effort to create a positive new way to refresh the take-out food experience, the bag in which your food is packaged has a built-in tray at the base. (more…)

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Bioshock Infinite Replica Vigor Bottles and Package Design by Zoe Brookes.

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Zoë Brookes of Boston is a RISD Graduate who worked as a Graphic Designer/Illustrator in the Marketing Department at Irrational Games, developer of BioShock Infinite, an award winning first person shooter game. Prior to leaving the company about a year ago, Zoe created much of the beautiful branding and packaging for Irrational Games under the creative direction of Ken Levine, which included a series of Bioshock Infinite Replica Vigor Bottles and their boxes. (more…)

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Leuven Beer Tote, A Unique Packaging Concept by Minimalist.

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Prettier than a six-pack and made of recycled materials, this unique packaging proposal for beer is one of the best. (more…)

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A Paper Wrapped Leica X2 Camera By Fedrigoni Paper Company

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A nice collaborative promotional idea for Fedrigoni Paper took one of their unique and durable papers, Constellation Jade, and replaced the traditional leather wrap on the Leica X2 Camera with it, as well as creating a beautiful paper presentation box for the camera, proving that their custom made fine paper can do anything. (more…)

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Gucci Pickles? Tiffany Yogurt? A Commentary On Consumer Culture from Peddy Mergui.

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Wheat is Wheat is Wheat by Peddy Mergui is an exhibition that explores the dynamic and often blurred ethical boundaries of design within consumer culture. iMilk by Apple. Wheat Flour by Prada. Coffee by Cartier, Yogurt from Tiffany & Co., Baby Formula by Chanel …. you get the idea. (more…)

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