Prettier than a six-pack and made of recycled materials, this unique packaging proposal, the Leuven Beer Tote design, is one of the best.

Leuven Beer Tote by Wonchan Lee of Minimalist

A proposed design to Leuven, this unique, lightweight packaging, designed in 2012 by Wonchan Lee of Minimalist, was an effort at a new approach- one that is unbreakable, recyclable, affordable, easy to carry, to produce and to deliver.

The flat pack design fastens with velcro and tightly holds vacuum sealed beer (It’s like Capri Sun- just poke a straw in it!)

From brainstorming to branding, choosing materials and finishing, the package differentiates itself from other premium Belgian beer competitors in the market.

Vacuum sealed PET bag, X-board, UV printing.
574 x 300 mm

all images and info courtesy of Wonchan Lee