Leuven Beer Tote, A Unique Packaging Concept by Minimalist.

leuven beer packaging 5 IIHIH

Prettier than a six-pack and made of recycled materials, this unique packaging proposal for beer is one of the best.

leuven beer packaging 1 IIHIH

Leuven Beer Tote Packaging by Wonchan Lee of Minimalist
leuven beer packaging 3 IIHIH

A proposed design to Leuven, this unique, lightweight packaging, designed in 2012 by Wonchan Lee of Minimalist, was an effort at a new approach- one that is unbreakable, recyclable, affordable, easy to carry, to produce and to deliver.

leuven beer packaging 4 IIHIHleuven beer packaging 2 IIHIH

The flat pack design fastens with velcro and tightly holds vacuum sealed beer (It’s like Capri Sun- just poke a straw in it!)

leuven beer packaging 6 IIHIH

From brainstorming to branding, choosing materials and finishing, the package differentiates itself from other premium Belgian beer competitors in the market.

leuven beer packaging hero IIHIH

Vacuum sealed PET bag, X-board, UV printing.
574 x 300 mm

all images and info courtesy of Wonchan Lee