MINI Asks 8 Different Creative To Launch Their Newly Revised Cars

MINI launched by campaign

For the new MINI launched by campaign, British premium car manufacturer MINI asked 8 very different types of creatives, ranging from a Turkish Cake Artist to a British Pop Star, to create short films that share how the extensively revised MINI 3-door, MINI 5-door and MINI Convertible models make a grand entrance in their personal environment. (more…)

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LEGO MINI Cooper Mark VII, A Replica Vintage Classic Mini in 1077 pieces.

LEGO Mini 0 IIHIH

The latest addition to the LEGO Creator Expert series is this official replica of the Mini Cooper Mark VII in British Racing Green. The 1077-piece kit features Mini design icons such as a white roof, white wing mirrors, bonnet stripes, a 4-cylinder engine and a functional boot full of surprises. (more…)

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The MINI Superleggera Vision: A Collaboration Between MINI and Touring Superleggera

MINI Superleggera hero IIHIH

While I’ve long admired the marketing, advertising and branding of MINI, I’ve never been a big fan of their automotive design. This gorgeous open top two-seater is probably the first MINI body design I’ve ever really liked, but unfortunately it’s an exclusive one-off design. (more…)

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