Stranger Things, a Netflix original series that first aired in 2016, has captured the attention of critics with 12 Emmy noms this year, including Outstanding Drama Series. But long before its critical acclaim, online streaming, binge-viewing, pop culture enthusiasts loved its supernatural take on “Stand By Me.” In addition to knowing how to produce a captivating show, the folks at Netflix have done a great job with the Social Media and marketing for the series.
We previously shared with you the Netflix 80’s-Style Stranger Things Fashion Collection, the fun faux posters that mock the horror film genre here and the Peanuts mashup A Stranger Things Christmas. Those are just a few examples of the clever marketing and many product offshoots. Now, as fans get ready for Season 3, Netflix and Stranger Things have outdone themselves with a complete transformation back in time. Read more →
This clever campaign for Minke turns well-known movies into paper art. Creative design studio Atipo’s “Gallery Of Papers” for Minke is a promotional piece of 14 boxed original hand crafted minimalist posters representing classic films. Read more →
In anticipation of its highly-awaited second season premiere of Orange is the New Black on June 6, Netflix has released the first batch of never-before-seen Season 2 moving and static character posters of Alex, Nicky, Sophia, Lorna and Big Boo. Read more →
A nice collaborative promotional idea for Fedrigoni Paper took one of their unique and durable papers, Constellation Jade, and replaced the traditional leather wrap on the Leica X2 Camera with it, as well as creating a beautiful paper presentation box for the camera, proving that their custom made fine paper can do anything. Read more →
To demonstrate the flexibility of Diesel brand’s new Jogg jeans, director Jacob Sutton captured some of the world’s hottest dancers on the streets and rooftops of Los Angeles wearing the Jogg Jeans and cut-offs made of Diesel’s new hybrid denim: a combination of denim, jersey and 360° stretch. Read more →
A marketing move to keep the momentum going for the award winning animated campaign, website and app for Australia’s Metro Trains, has spawned a line of plush toys based on the cute characters in the twisted and lovable Dumb Ways To Die. Read more →
WHAT IS COASTAL CLEANUP DAY? Every year, on the third Saturday in September, people join together at sites all over California to take part in the State’s largest volunteer event, California Coastal Cleanup Day. Read more →