A-Z of Dance Video Promotes A New Hybrid Denim from Diesel.

a-z of dance hero alt IIHIH

To demonstrate the flexibility of Diesel brand’s new Jogg jeans, director Jacob Sutton captured some of the world’s hottest dancers on the streets and rooftops of Los Angeles wearing the Jogg Jeans and cut-offs made of Diesel’s new hybrid denim: a combination of denim, jersey and 360° stretch. (more…)

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Beautiful Creative Encourages You To Beautify Our Beaches For California’s Coastal Cleanup Day.

CA Coastal Cleanup Day camapign hero IIHIH
above: a cropped version of the full poster

WHAT IS COASTAL CLEANUP DAY?
Every year, on the third Saturday in September, people join together at sites all over California to take part in the State’s largest volunteer event, California Coastal Cleanup Day. (more…)

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Chipotle’s "The Scarecrow" : The Film, The Game and A Look Behind The Scenes.

chipotle scarecrow ad behind the scenes

Following up on the success of their 2012 Cannes Grand Prix winner “Back To The Start” (shown below), Chipotle and CAA Marketing have released a new short film and an interactive game that take an ultra-critical look at Big Food in order to highlight its own sustainably-sourced ethos. (more…)

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A Clever Way To Market Calm. BOH Camomile Tea Bags And Widget Designs.

Boh Camomile Tea Bags

To promote Boh brand camomile tea bags, M+C Saatchi, Malaysia created tea bags, packaging and a widget that, like camomile, bring calm to your world. The clever concept has won many awards worldwide including the Clios (Silver), Cannes Lions (Shortlist x 2), One Show (Merit), Communication Arts (2012 Design Annual), AdFest (Finalist x 4), AdStars (Finalist), Malaysian Kancils (Gold x 2, Silver, Bronze, Merit) and the 2012 Communication Arts Design Annual. (more…)

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