The Bugatti Centodieci Is A Thing Of Beauty. And There Are Only Ten.

The Bugatti Centodieci

Bugatti loves to push the boundaries of design, technology and performance and their latest embodiment of this is the exclusive Bugatti Centodieci. This magnificent automobile, limited to ten, is an homage to and modern reinterpretation of the brand’s legendary supercar of the 1990’s, the EB110. Read more

The Bugatti Chiron Unveiled: Beast, Beauty and Balls on Four Wheels.

Bugatti Chiron unveiled

Nothing says “I Have F*ck you Money” like the new $2.6 million Bugatti Chiron. Touted as the “most powerful, fastest, most luxurious and most exclusive production super sports car in the world” the vehicle is an entirely new development for the brand. And it’s gorgeous. Read more

Aston Martin’s CC100 Is One Super Sick Speedster (over 30 photos).

aston martin cc100 on road IIHIH

A unique year produces a unique and visionary car. Created as a stunning celebration of Aston Martin’s century of sports car excellence, the ‘CC100’ is a concept car reflecting the sporting heritage and exceptional design capability woven throughout 100 years of Aston Martin history. Read more

An Air of Superiority. Sports Car, Distillery and Hunting Lodge Aromas In A Can.

Archer Air Superiority Air Fresheners

No florals or sea breezes in these air fresheners. Archer Air Superiority Air Fresheners are masculine, rich and earthy scents that come in three fragrances. Read more

Mexico Unveils A New Supercar, The VŪHL 05. And Here’s 40 Photos Of It.

Vuhl 05 supercar

The VŪHL 05 supercar is a brand new street-legal road car being built in Central America by the Echeverria brothers. Details on the extremely lightweight, six-speed manual Supercar have just been released and I have the “official” photos that all the car mags have PLUS lots of unofficial images of the vehicle for you. Read more

Supercars Painted With LED Lights Continue To Gain Speed.

Marc Cameron and photographer Mark Brown teamed up to create a series of “Light Painted” sports cars shot at well known locales in London. The Light Graffiti Supercars by Marc Cameron and Mark Brown initially launched in November 2009, the ongoing project continues as they add more and newer cars to their series, including a series of F1 (Formula One) race cars. Read more

Damien Lewis + Lana Del Rey + Action = DESIRE, A Short Film For Jaguar and A Look Behind The Scenes.

To promote the new Jaguar F-TYPE, sexy ginger Golden Globe winning actor Damian Lewis joins Shannyn Sossamon in this new action-packed 13 minute short film, DESIRE, a collaboration with Ridley Scott Associates and featuring music from Lana Del Rey.


‘Desire,’ directed by Adam Smith in a five day shoot in Chile’s Atacama Desert, is a 13 minute tongue-in-cheek James Bond-esque story in which Lewis plays Clark, a man who encounters difficulties in his attempts to deliver a Jaguar F-TYPE to a rather shady man who’s at odds with a mysterious young woman played by Shannyn Sossamon.


above: “It sort of fell into my lap,” the London-born actor tells The Hollywood Reporter. “I’ve never done anything for the online market before, and I just thought it was cool to work with Ridley Scott and [director] Adam Smith. I thought the script had a kind of nod to the Americana that you find in the Coen brothers’ movies.”

Now, a look at the 13 minute branded content and the making of it.

DESIRE:

“The Making Of” in 3 parts:
Join Ridley Scott Associates and director Adam Smith in Chile’s Atacama Desert, as the crew begin to bring the action-packed F-TYPE Desire film to life in a look behind the scenes


Part 1:


Part 2:


Part 3:

Interested in the new F-Type? you can download the e-brochure here

Aston Martin Celebrates 100 Years With Special Logo, Short Film, Big Stunt and 100 Exclusive Centenary Editions.

Aston martin 100 years

2013 marks 100 years since the founding of Aston Martin by Robert Bamford and Lionel Martin. By incorporating their new company they began 100 years of Power, Beauty and Soul. To celebrate the anniversary, they have created a new logo, a short film, a spectacular stunt in Dubai and have created 100 special sexy Centenary Editions of their V8 Vantage, DB9, Rapide and Vanquish. Read more