Fresh Baked Pizza From A Vending Machine Debuts in Italy

pizza vending machines debut in italy

Fresh baked pizza from a vending machine? That’s right, Mr.Go Pizza is a vending machine that offers four different made-to-order pizzas, with fresh ingredients, in under 3 minutes. The machine kneads and tops the dough and customers can watch their pizza cook behind a small glass window.

Pizza Vending Machines Debut in Italy

Mr. Go Pizza italy

Now in Rome the pizza-craving population can simply walk up to a bright red vending machine, choose their toppings, pay between 4.50 to 6 euros and in under four minutes receive a freshly baked, thin crust pizza, roughly 8″ in diameter.

pizza vending machinepick your pizzacheese pizza rome vending machine

One can choose from either Pizza Margherita,
Mr. Go pizza margherita

Pizza with 4 cheeses (Quatro Formaggio):
4formaggio pizza mr.go

Pizza alla diavola (Salami Piccante):
pizza alla diavolo mr. go

or Pizza with bacon (Pancetta):
pizza vending machines

For many Italians, the classic pizza experience includes watching a “pizzaiolo” knead the dough and cook it in a wood-burning brick oven within sight of your table. The vending machine offers a mechanical version which kneads and tops the dough and customers can watch the pizza cook behind a small glass window.

watching pizza cook in machine window
Mr. Go Pizza vending machinepancetta pizza from a vending machine

With the first machine launching yesterday in Rome, the reviews have been mixed ranging from “acceptable if you’re in a hurry” to outright horror. “It looks good but it is much smaller than in a restaurant and there is less topping,” said Claudio Zampiga, a pensioner.

mr go pizza vending machines
Claudio Zampiga sniffs his pizza at the first automatic pizza vending machine in Rome, Italy, May 6, 2021 (REUTERS/Yara Nardi)
Fabrizia Pugliese poses with her order at the first automatic pizza vending machine (REUTERS/Yara Nardi)

It will be interesting to see if this innovative way of delivering fast foodis a hit with consumers. Maybe it will come to the U.S. someday.

Learn more about Mr. Go Pizza Vending machines here

Photos courtesy of Mr.Go and Reuters

Leave a Reply