Nicolas Deveaux, a graduate in animation from l’Ecole supérieure d’infographie, Supinfocom, first received attention with his charming short film “7 tonnes 2” which featured an impressively real-looking elephant jumping on a trampoline. He has since followed it up with high-diving giraffes and a slew of short ads seamlessly combining animals with sports. Read more
Nike EHQ approached Golden Wolf and asked them to bring their Genealogy of Innovation campaign to life. The films tracks back to Nike’s humble beginnings and takes us on a journey through their key innovative designs across seven, game-changing eras. 7 Films, 43 years of history and 200 shoes, all in under 2 minutes. Read more
Begun in January of 2013, illustrator, animator and music maker Andy Martin (Handymartian) has just completed his wonderful year long project – “The Illustrated Aliens.” Read more
Following up on the success of their 2012 Cannes Grand Prix winner “Back To The Start” (shown below), Chipotle and CAA Marketing have released a new short film and an interactive game that take an ultra-critical look at Big Food in order to highlight its own sustainably-sourced ethos. Read more
The second season of the HBO series Game Of Thrones has begun and each time I watch it, I am mesmerized by the opening title sequence. I wanted to share it with my readers and in doing so, came across two wonderful articles I’m cobbling together. Read more
McCann Worldgroup, Mumbai and Warsaw-based creative agency Ars Thanea, devised and created this clever ad campaign to sell celebrity biographies for IDEAS books. Marilyn Monroe, Andre Agassi and Elvis “flash” the viewer swathed in book ‘jackets’ bearing their biography book covers. The celebrity images were entirely created in CGI by Peter Jaworowski of Ars Thanea.
Marilyn Monroe Biography ad and detail:
Elvis Biography ad and details:
Andre Agassi Biography ad and details:
The Challenge
The branch of bookstores named Ideas Books decided to prepare advertising campaign which would present the broad array of its assortment, with main focus at underlining that the stores have both autobioraphic and biographic books on pop culture icons.
The Solution
Bearing in mind the real physiognomy of main heroes, the agency created their 3D models (basing on organic modeling), and as a next step made them wear the covers of the books they were present in.
Credits
Agency:
McCann World group, Mumbai
Regional Creative Director: Prasoon Joshi
Executive Creative Director: Ryan S Menezes
Writer: Ryan S Menezes, Trishay Kotwal
Art Director: Ryan S Menezes
Designer: Ryan S Menezes
Client Servicing: Manoj Mansukhani
Production Studio:
Ars Thanea
Design Director / Art Director / Retoucher: Peter Jaworowski
Production Manager: Marcin Molski
Lead 3D Artist: Piotr Kolus
3D Artists: Marcin Klicki, Daniel Komuda, Rafal Kidzinski
Sapporo Legendary Biru has got to be one of the most beautiful ads I’ve ever seen. This award-winning two minute video -and its web counterpart- for Sapporo Beer combines live action with animation to tell the story of the brand and brewing history of the Japanese beer. Read more
This video was part of Andreas Heikaus’ Bachelor thesis at the University of Applied science and art in Hannover, Germany. In his project, the Super Mario Bros. game, released on SEGA’s Nintendo Entertainment System, is no longer bound to the television screen and becomes interactive in a new environment. Read more