Nike’s Geneology of Innovation: 7 Films, 43 years of history and 200 shoes in under 2 minutes

Nike's Geneology of Innovation

Nike EHQ approached Golden Wolf and asked them to bring their Genealogy of Innovation campaign to life. The films tracks back to Nike’s humble beginnings and takes us on a journey through their key innovative designs across seven, game-changing eras. 7 Films, 43 years of history and 200 shoes, all in under 2 minutes.

Nike’s Geneology of Innovation

Nike geneology eras IIHIH

Directed and produced by Golden Wolf.

Credits:
Creative director: Ingi Erlingsson
Motion Graphics Lead: Alex Fernandez
Producer: Ant Baena
Photography: Iris Erlingsdottir
Design: Alex Fernandez, Max Englehart, Pablo Lozano, Wojtek Szklarski,
Animation: Alex Fernandez, Max Englehart, Stefan Falconer, Miquel Rodriguez, Pietro Furrbato, Miro Klasinc
Edit / Compositing: Alex Fernandez, Max Englehart, Stefan Falconer

Additional Credits (Renaissance):
Creative Direction: Golden Wolf
Direction & animation: Physalia
Production: Blackbox

Music and Sound design by Echoic Audio

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