British GQ reports that “Premium by Jack & Jones – the Denmark brand’s preppy, tailoring-based offshoot – has unveiled none other than Christopher Walken as the face of its new autumn/winter campaign. Read more
It’s been refreshing to come across this slew of nice tv spots in the past week. Given that 95% of commercials on the air are easily dismissed as forgettable, I thought I’d share this trio of well-produced, entertaining and engaging commercials for such common product categories as liquor, cars and food. Read more
Green Pedestrian Crossing – More Walking, Less Driving.
A project for China’s Environmental Protection Foundation by DDB Shanghai
40% of carbon monoxide emissions come from cars. According to China’s Ministry of Commerce; the country is now the world’s largest car market with over 500 million vehicles on the road. This is without a doubt having a huge impact on the environment. China Environmental Protection Foundation wanted an attention grabbing tactic to urge everyone to do their bit for the environment. They asked people to walk more, and drive less. DDB Shanghai created an outdoor advertisement on the street to push this message.
The agency decided to leverage a busy pedestrian crossing; a place where both pedestrians and drivers meet. They lay a giant canvas of 12.6 meters long by 7 meters wide on the ground, covering the pedestrian crossing with a large leafless tree. Placed on either side of the road beneath the traffic lights, were sponge cushions soaked in green environmentally friendly washable and quick dry paint. As pedestrians walked towards the crossing, they would step onto the green sponge and as they walked, the soles of their feet would make foot imprints onto the tree on the ground. Each green footprint added to the canvas like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment.
The Green Pedestrian Crossing was carried out in 7 main streets of Shanghai and later expanded to 132 roads in 15 cities across China. A total number of pedestrians that participated exceeded 3,920,000 people. Key media both online and offline rapidly wrote about the campaign. According to research, the overall awareness of environmental protection had increased 86%. After the campaign, the print was exhibited at the Shanghai Zheng Da Art Museum.
All images and info courtesy of DDB Shanghai and a special shout-out to Jaci Lerner for bringing this to my attention.
above composite by if it’s hip its here
This print campaign by Jung von Matt for Mercedes Benz’ Blind Spot Assist feature plays on the fact that you don’t have to turn your head and look over your shoulder while driving by featuring a compelling illusory visual. Shot by photographer Klaus Merz, the three ads read “Look to the side without looking to the side.” Read more
A nice campaign for Hot Wheels Vintage Collection shot by Sean Eng for Ogilvy & Mather, Mumbai. The simple photographic image in the following three print ads tells a narrative that we can all relate to. No product shot and no copy necessary. When’s the last time you saw that?
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Sukesh Kumar Nayak
Art Directors: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar
Copywriter: Sukesh Kumar Nayak
Producer: Emily Ho, Eric Gan / Studio 31
Photographer: Sean Eng / Studio 31
Retoucher / Production: Studio 31
Dare of Vancouver has created this visually compelling print campaign for – as one might guess – digitial retouching by Canada’s The Orange Apple. Creatives take note… The Orange Apple was approached by Andrew Ablas and Rob Sweetman of Dare to create the three ads below (as opposed to the client soliciting the campaign) which show two dimensional drawings springing to life as three dimension worlds.
Advertising Agency: Dare, Vancouver, Canada
Creative Directors: Bryan Collins, Rob Sweetman
Art Directors: Andrew Alblas, Rachel Harrison
Copywriter: Darien Campbell
Photographer: Paul Lang
Retoucher: The Orange Apple
Published: April 2012
Courtesy of Ads of The World.
To promote the shorts sale at fashion retail store Superette, the New Zealand ad agency, DDB Auckland, turned unwitting thighs into billboards by creating benches with reverse embossed lettering that when sat upon created an impression reading “Short shorts on sale Superette”
The plates were placed upon inner city and fashion district bus stop benches, mall seats and park benches. The branded seats were an ingenious way to take advantage of free media space with the impressions lasting about an hour.
Ad agency: DDB Auckland
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Creative: Damian Galvin and Rory Mckechnie
Account Director: Jenny Travers
Project Manager: Andy Robilliard
Models: Jen and Jen