Last year Raw Design Studio of Greater Manchester created a very fun project that utilized consumer opinion, content and creativity to bring Christmas By Colour to life.
Christmas by Colour Raw Design Studio
A collaborative project that explored the colours (or colors, as we spell it in the U.S.) that people personally associate with Christmas –other than the traditional red, green and white. The project resulted in Christmas By Colour, Pantone®-inspired Christmas Colours which they turned into a poster and sold to benefit a charity. This year they’ve created another poster as well as greeting cards.
To create Christmas By Colour, Raw reached out to the online community and asked people to submit their best “Christmas” colors and assign a related name to each.
Thousands of people from around the world embraced the project and relished the opportunity to suggest their own colour and its personal meaning. Raw then handpicked the best to go on their nice list and be featured on their popular Pantone-inspired A1 poster, wrapping paper and cards whose proceeds were donated to C.A.L.M – a charity aimed at helping young men deal with depression.
Submitted were several very clever (and some not so clever) names and colors. Here are the selection for the “Nice List” and in turn, are the ones printed on this years’ poster:
The resulting products:
“Hue, hue, hue…” A set of twelve Christmas cards based on colours submitted to their Christmas by Colour project. The cards are split into two packs with six in each pack, printed 4-colour litho on Trucard and measure 165mm x 117mm. They are blank inside and white envelopes are included.
The set includes the following designs.
Quality Street (Guy Moorhouse)
Sprouts (John Dowling)
Yellow snow (Nick Greenwood)
Mulled wine (Tash Willcocks)
End of the Sellotape (Pete Clarke)
Park Lane & Mayfair (Jez Burrows)
Bank balance (Tom Heaton)
Granny’s whiskers (Jordan Nelson)
After Eights (Shane Phillips)
Bucks Fizz (Gil Cocker)
Pigs in blankets (Sean Rees)
Walking in the Air (Kelly Mackenzie)
“So this is Christmas…” Limited edition poster and a free sheet of wrapping paper:
Printed on 135gsm Naturalis Absolute white thanks to those fantastic people at GFSmith. Limited edition of 500 includes a free A2 sheet of CBC wrapping paper! The chosen colors were also turned into stickers for the poster tubes:
Raw Design Studio
The Engine House
Islington Mill Studios
Salford, Greater Manchester
Passionate about Pantone? Then, boy do I have posts for you: