To celebrate the launch of the new Lacoste L!VE fragrance for men in an entirely new way (the gist of the campaign is “a new perspective”), Wildvertising of Brussels along with paper crafters Ink Studios, created a playful and engaging twenty-four page handmade pop up book.

Handmade Pop-Up Book for Lacoste

above stills from the video are courtesy of Fubiz

Credits
Creative Agency : Wildvertising
Paper Design : Ink Studio
Music : Ulysse – Wounds
More about the fragrance here