In Anya Hindmarch’s Autumn Winter 2014-15 Counter Culture Collection, recognizable Kelloggs’ cereal characters such as Tony The Tiger and Cornelius Rooster make an appearance on both her classic Ebury bag and Imperial clutch bags.
Cereal-Inspired Clutches and Bags by Anya Hindmarch
The Cereal-Inspired Bags
For Autumn Winter 2014 the Featherweight Ebury (one of the first bags Anya designed) serves as a canvas for bold graphics from household brands – themselves beautiful pieces of art. Hindmarch embossed the designs into the leather rather than printing them on and wrapped the graphics around the side of the bag, a difficult technique that results in a much more beautiful and luxurious finish.
They worked closely with craftsmen to develop a technique to fuse leather with a P.U. or soft suede backing, removing the need for any additional stitching, resulting in their lightest bag yet.
The Cereal Clutches
Anya Hindmarch has taken the nostalgia of mini packets of cereal and created the most luxurious version possible. Created by a third-generation miniaudiere maker in Florence and inlaid with printed snakeskin, these irreverent and playful clutches are wearable art.
Gold-tone push button clasp with Anya Hindmarch engraved bow:
Inside they have a soft suede lining, embossed gold leather Anya Hindmarch patch logo and Gold-tone clasp and hinge:
Dimensions: 9.7 x 15.8 x 3.8 cm Materials: Printed python skin, suede lining and gold-tone hardware How to care for it: Every python skin is individual and will have its own characteristics. They’ll wear naturally and you may notice some changes, such as the scales starting to lift. To keep your clutch looking its best, store in its protective dust bag and avoid excessive exposure to heat and moisture.
A Limited Edition Box of Fashion Frosted Flakes Cereal
Inspired by the Anya Hindmarch Counter Culture collection, Anya Hindmarch and Kellogg’s have created a limited-edition cereal collaboration, Fashion Flakes, launching exclusively in selected Anya Hindmarch stores and Colette in Paris.
These limited edition cereals are available to buy from Colette and the following stores:
BOND STREET, LONDON MOUNT STREET, LONDON SLOANE STREET, LONDON LEDBURY ROAD, LONDON HARVEY NICHOLS, LONDON COLETTE, PARIS and in Waitrose nationwide from November 2014.