Kellogg’s & Crayola Augmented Reality Coloring Promotion

Australia’s Creative agency Kinetic is behind a promotional concept that unites two classic childhood staples: coloring books and breakfast cereal. But they’ve done it using modern technology that incorporates mobile devices and Augmented Reality. Read more

HefeWheaties Craft Beer from General Mills and Fulton Brewery

Hefewheaties

And in bizarre breaking news, General Mills’ Wheaties, long known as the Breakfast of Champions, has partnered with Minneapolis-based craft brewery Fulton, to launch a limited-edition Hefeweizen beer named HefeWheaties. Read more

Cereal-Inspired Clutches and Bags from Anya Hindmarch are Grrrrreat.

Cereal-Inspired Clutches and Bags

In Anya Hindmarch’s Autumn Winter 2014-15 Counter Culture Collection, recognizable Kelloggs’ cereal characters such as Tony The Tiger and Cornelius Rooster make an appearance on both her classic Ebury bag and Imperial clutch bags. Read more