More and more, traditional :30 and :60 second spots from large marketers are paling in comparison to their branded content that they are calling "short…
For an independent study, Jung Hwan (Albert) Son, a senior communication design student at Parsons the New School for Design, decided to create and brand a hip and trendy hotel – inspired by the Helvetica typeface. In addition to taking a look at his elements designed for his conceptual Helvetica Hotel, we go into the history of the typeface, and the documentary about it. (more…)
Shot by Mario Testino, this 2 minute and 18 second black and white short film (or long commercial, if you prefer), Made For Walking, is…
Gucci's Bamboo Confidential is a fun bit of branded content. A 1 minute and 13 second short film starring two of their new handbags, The…
Following up on the success of their 2012 Cannes Grand Prix winner “Back To The Start” (shown below), Chipotle and CAA Marketing have released a new short film and an interactive game that take an ultra-critical look at Big Food in order to highlight its own sustainably-sourced ethos. (more…)
To mark the release of Android KitKat, the latest operating system from Google, more than 50 million specially branded KitKat bars shaped like the Android…
The Absolut Company has given many of their flavored range of vodkas a design overhaul. The re-designed bottles include Absolut Apeach, Absolut Pears, Absolut Raspberri,…
It’s been refreshing to come across this slew of nice tv spots in the past week. Given that 95% of commercials on the air are easily dismissed as forgettable, I thought I’d share this trio of well-produced, entertaining and engaging commercials for such common product categories as liquor, cars and food. (more…)
The Ice Creamists and Eyescream and Friends are only two of the newer ice cream companies to have unique and fun branding. Meet Boston’s Batch Ice Cream. (more…)
Everyone’s favorite foul-faced feline, Grumpy Cat, made famous via social media, is capitalizing on her popularity. Grumpy Cat Grumppuccinos are premium coffee drinks that combines quality, quirkiness, and humor, is coming to the Ready-To-Drink coffee market. (more…)