AnOther Mag Launches An Interactive Magazine Cover Starring Rihanna

Rihanna

AnOther Magazine, PCH, Rihanna and Alexander McQueen have collaborated to bring the latest new technologies to a traditional magazine format. A complete limited edition print magazine with a digital tabloid cover in which you can plug in your speakers or headphones and play/pause, scroll forward/back and control the volume.

Interactive Magazine Cover Starring Rihanna

Interactive Magazine Cover Starring Rihanna3
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Limited to 1000 numbered editions, the innovative magazine experience brings together the worlds of fashion, technology, publishing and music. An exclusive moving cover film captures pop pin-up Rihanna celebrating the fashion of Alexander McQueen shot by Inez and Vinoodh and styled by Katy England with a specially created soundtrack compiled by John Gosling.

another mag rihanna

And now a look at the photos of Rihanna donning Alexander McQueen S/S 2015 fashions in the special issue:

Rihanna wears a lacquer mask by Alexander McQueen
Rihanna wears a lacquer mask by Alexander McQueen, Photography by Inez and Vinoodh, Styling by Katy England

Immersing Rihanna into the world of Alexander McQueen, the shoot is a celebratory layering of the past, the present and the future. From footwear from Lee McQueen’s 1997 collection for Givenchy – a heel itself inspired by a seventeenth-century Chopine shoe – to a one-of-a-kind glittering harness, military coat and pinstripe wool trousers custom-made especially for Rihanna and AnOther Magazine by McQueen’s creative director, Sarah Burton.

rihanna in another mag
Rihanna wears a grand military coat and embroidered harness, Photography by Inez and Vinoodh, Styling by Katy England
rihanna chinoiserie shoes
Rihanna wears dungarees and wool cap by Yohji Yamamoto; gros, Photography by Inez and Vinoodh, Styling by Katy England
Rihanna fashion editorial
Rihanna wears car coat, belted Bermuda shorts (menswear), Photography by Inez and Vinoodh, Styling by Katy England

rhianna image from another mag IIHIH

Rihanna in AnotherMag
Rihanna wears leather bra and braces custom made by Katy England, Photography by Inez and Vinoodh, Styling by Katy England

In this informative film, shot by George Harvey, they take you through the dimensions and functions of a revolutionary piece of publishing history, from the moving cover of Rihanna shot by Inez and Vinoodh to the exclusive soundtrack compiled by John Gosling:

INSIDE
Inside is the complete print magazine: 440 pages of fashion, interviews, literature and more.

AUDIO
In Audio mode, flick through the magazine to The Sound of McQueen, an album-length soundtrack compiled especially by John Gosling from the best of Alexander McQueen show music.

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Track Listing:

Past
Alexander McQueen, The Horn Of Plenty, A/W09
Show Music Tracklisting
1 M.F.S.B. – Love Is The Message (Larry Levan Edit) 2 Chic – Dance Dance Dance 3 Marilyn Manson – The Beautiful People 4 Sneaker Pimps – Spin Spin Sugar (Armand Van Helden Mix) 5 Bassbin Twins – Out Of Hand 6 Double 99 – Ripgroove 7 Armand Van Helden – Witch Doktor 8 Azzido Da Bass – Dooms Night (Timo Maas Mix)

Present
Alexander McQueen WW S/S15
Show Music Tracklisting
1 Vessel – Red Sex 2 Susumu Yokota – Fairy Link 3 Vessel – Drowned in Water and Light 4 Shintaro Taketani – Replacement 5 David Bowie – Soul Love

Future – A mix inspired by Past and Present

Rihanna Film
Produced and remixed by John Gosling,
Raymond Watts and Jim Whelan.
1 Watts/Gosling/Watts – Plato’s Atlantis 2 M.F.S.B. – Love Is The Message (Larry Levan Edit)

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The AnOther Digital Limited Edition is available from March 5 for £125/125 euros and can be purchased at Selfridges, Colette and Yoox.com

Al images and information courtesy of AnOther Mag.