Geek Branding. Spock vs. Spock in New Two Minute Ad For The Audi S7.

Spock vs. Spock for Audi

The new Audi S7 looks as aerodynamic and almost as futuristic as the latest USS Enterprise, with an interior dash that rivals the NCC-1701’s main bridge. Therefore, casting Leonard Nimoy and Zachary Quinto in a face-off for command of the coolest vehicle was a fun move by Audi and a nice tie in to the upcoming May 16th release of J.J. Abrams’ movie, Star Trek: Into Darkness. (more…)

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The Controversy (and the Talent) Behind The Beautiful Farmer Commercial for Dodge Ram Trucks From The Super Bowl.

Farmer Commercial for Dodge Ram Trucks

One of the most memorable spots on yesterday’s Super Bowl – and one that has made it on most reviewers “Best Spots of the Super Bowl” lists – is also one which has been stirring up some controversy, at least amongst the ad community. Frankly, anyone outside of the advertising business could not care less, so I won’t be surprised if you’ve stopped reading this already. But back to the subject at hand. (more…)

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A New Spot For Europe’s Revolutionarily Designed Ford B-MAX Dives Head-First Into Demonstration Land.

Ford B-MAX Life Is An Open Door

Using demonstrations to sell an automobile is nothing new. Largely pioneered by ad agency Team One for the Lexus brand in the late 80s and early 90s, we have since seen maybe hundreds of on-stage and in-situ demonstrations from various car manufacturers – most of them forgettable. (more…)

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2011 Super Bowl XLV TV Spots: What To Expect [UPDATED]

volkswagen+beetle

As we get closer to the XLV Super Bowl, commercials that will air on the championship game are starting to leak onto the internet. Most of those advertising on the year’s most expensive media buy [$3 million for a 30 second spot] are no surprise, given they are the same brands that have been dominating the air time between the game for the past few years. But there are a few companies advertising on the game for the first time ever and some new faces shilling for old brands. (more…)

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